During the second half of next July, three of the most anticipated films of the year will coincide on the billboard: mission impossible 7, Barbie and oppenheimer. Its premiere is scheduled in that order, first the production starring Tom Cruise and then the others, led by margot robbie and Cillian Murphy, which will be released on the same day. Regarding this, Cruise raised a challenge to which Robbie has already responded.
Last June 28, 2023Tom Cruise posted the following message through his Twitter profile: “This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy, one of the most iconic characters in history. I love a double feature, and it couldn’t be more explosive (or rosier) than one with oppenheimer and Barbie”.
That comment was accompanied by three images, in which he appears together with the director of mission impossible 7, Christopher McQuarrie. In each one, Tom Cruise appears with tickets to see Indiana Jones 5, oppenheimer and Barbie. It is part of an actor’s strategy aimed at promoting the cinematographic experience, something that he has been insisting on more strongly after the period of isolation due to the pandemic due to the COVID-19.
His message, in terms of film competitiveness and film promotion, was well received. But she did not stop there. Margot Robbie and the production of Barbie they took the idea and were also encouraged to promote other productions.
Tom Cruise, Margot Robbie and the challenge with Indiana Jones 5, mission impossible 7, oppenheimer and Barbie
Through the official Twitter profile of Barbie, the film, three other images were shared. In them, you can see Greta Gerwig, director of the film, and Margot Robbie emulating Tom Cruise. The filmmaker and actress appear with a ticket and a different film in each photo. In their case, the feature films they promote are Indiana Jones 5, mission impossible 7 and oppenheimer.
The official account shared those images with the following message: “mission accepted”. When the schedule of upcoming releases was reviewed, July stood out as it was a month in which four attractive productions for the general public would coincide. Indiana Jones 5, mission impossible 7, Barbie and oppenheimer they will dispute part of the film audience during this month and part of August.
In this context, a kind of dispute was thought to see which production could summon more spectators. With the challenge prompted by Tom Cruise, perhaps unintentionally, that rivalry fades and the matchup on the undercard appears to be somewhat friendlier. Beyond the fact that it can be understood as a commercial and communication strategy, the message is clear: above taste, the intention is to encourage people to go to the movies, after difficult times for the industry.
Will Christopher Nolan and Cillian Murphy join the challenge?