Consumption of audiovisual products on social networks has seen exponential growth in recent years, so it is vitally important to integrate such materials into our marketing strategies. Today we will show you some of the best free video editing software.
The opportunities provided by social networks and streaming platforms to share audiovisual content, has achieved that more and more Internet users choose to consume this type of content where audio and video are the main protagonists. In accordance with Hootsuite, 90 percent of the internet users watch online videos at least once a month. Similarly, Statista comments through his study on social networks with the highest percentage of users in Mexico during January 2021 that Facebook dominates the list with 97 percent acceptance, then WhatsApp with 95 percent, Instagram with 73 percent and Youtube with 67 percent. hundred; These four have something in common, the constant presence of videos in their content (in addition to their streaming capacity).
The pandemic caused by Covid-19 also managed to represent a significant increase in said audiovisual content, since Statista shows that Mexico increased its consumption within streaming platforms by 32 percent. The audiovisual media have shown their efficiency and effectiveness before the ccontent consumption by users, managing to create a great opportunity for advertising agencies, marketing, companies, brands, etc., to be able to venture into this medium and increase their sales, provide a better experience to their followers, greater interaction and increase your brand equity.
Free video editing software
In order to carry out our video strategies Indeed, in addition to needing a creative person, we need to video editing programs, today we bring you some of the best found free.
DaVinci Resolve – This is one of the best video programs that you can find for free, it is one of the closest to professional-level video software (which you can even find as a requirement in certain internet vacancies for video editors). This allows video editing even in 8k, color correction, visual effects and audio production within the same space. This has a paid version that allows you to access more tools, however, the free version is more than enough to be able to create high quality materials.
Blender – This program is available for Windows, Mac and Linux. Mainly, this program was designed as a 3D animation suite, however, it comes with the necessary features to make this a good program for video editing, thanks to the fact that it contains the basic tools such as video cutting, masking, mixing audio, transitions, keyframes, etc.
Shotcut – This program, in addition to containing the necessary features worthy of a good free video program, also has a collection of video tutorials that you can access to create better audiovisual content. This allows the editing of videos even of 4K HD quality (something that not any video software can support). Despite this, its interface can be a bit complex for those who are entering this world.
iMovie – This video software available only for Apple users is one of the best free video programs, as it allows you easy editing thanks to its default features such as its library of transitions. This also has a fairly simple interface to learn, however, those who are more advanced in the world of video editing may be a bit limited in resources.
Openshot – This is one of the easiest video editing programs you can find, and free. If you are an experienced video editor, you may notice that its interface looks a bit like Apple’s iMovie (but you can find it on Windows, Mac and Linux), allowing you to edit videos in an advanced and professional way in a simple way, allowing you to integrate Composition features like watermarks, scaling, video transitions, etc.
These were some of the best video editing software what can you find free on the web that, despite having some more advanced ones, it would be worth taking them into account if you find yourself venturing into the world of video.
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