The Apple Car is the ever-evolving product of the Cupertino firm. After years in development, the well-known titan project continues even today in a process that is turning out to be more intricate than expected.
This is how the media tells it now Informationin an exclusive report that reviews the last 8 years of development of this project through interviews with people who belonged to it.
Skepticism and problems in the development of the Apple Car
According to the aforementioned medium, one of the perhaps most surprising facts is the apparent Skepticism and distance existing in the project by the two directors with the most resonance of Apple: Craig Federighi, VP of Software, and Tim Cook himself, CEO.
Former employees say Cook oversees the project from afar, “rarely visiting” the center where it is being developed. The project that has been constantly sealed by the flight of key figures and changes in the workforce, something that has led to a situation where someone who “can clearly define and articulate what the product should be” is missing.
Due to its constant problems, defections and changes of course, the Titan project would have become the object of ridicule in other teams within Apple.
As for the development itself, the tests seem to have been offering mixed results throughout recent times. While Apple Car’s self-driving system has worked in controlled environments and on certain defined routes, it hasn’t worked in real, unmapped environments.
In one of the most serious situations, which occurred at the beginning of the year, one of the Apple Car software test vehicles almost hit a pedestrian at a zebra crossing. Instead of stopping, the vehicle merely “adjusted its path” so that it would have caught up with the pedestrian had it not been for the safety driver on board, who applied the brakes.
A futuristic design for the Apple Car
One of the great unknowns of the Apple Car is the design that a firm like the technology company from Cupertino, recognized for the special emphasis on this aspect in all its products, will give it.
Johnny Ive, who was responsible for design at Apple for almost three decades until his departure in 2019, continues to collaborate with the company and has offered his advice regarding the design of the vehicle. As the report picks up, Ive would have advised the design team to “embrace the quirkiness of the vehicle’s design and not try to hide its sensors.”
The car would have four seats facing each other in a large interior space where passengers could talk to each other. Something possible because it would not have a steering wheel or pedals. Thanks to this, large screens could also be included and the possibility of the seats folding down completely to sleep. The roof design would be curved, slightly reminiscent of a Volkswagen Beetle.
Apple is currently discussing how to camouflage the final design for road tests next year. The vehicle could be a reality in 2025.