Telcel managed to increase its subscriber base in the prepaid segment by 2.4% in the second quarter of this year. However, the company recognizes that this growth is not reflected in its revenues, in addition to the fact that it has been challenged by growing competition from Virtual Mobile Operators (MVNOs) such as Bait, Oxxo Cel, Izzi Móvil and Megamovil, who offer users higher volumes of data at lower prices.
Daniel Hajj, CEO of América Móvil, revealed this week that prepaid subscribers are adopting a more cautious attitude regarding their expenses, topping up their balance less frequently. This behavior is related to the economic situation in Mexico, where, although inflation has begun to decrease, some monetary uncertainty persists for most consumers.
“We see that people are waiting a little longer to recharge their phones, but as inflation decreases, we hope that in the future prepaid users will begin to recharge more frequently,” said the América Móvil executive in a conference with analysts for discuss the results of the second quarter of the year.
According to the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH) 2022, mobile phone users, both prepaid and postpaid, reduced their expenses by an average of 29.6%, from 536.4 pesos to 377.5 pesos. This adjustment is due to the challenge that inflation represents in the consumer budget.
How much does it cost to print photos on Telcel’s Pix Moments?
Telcel is exploring value-added services as a strategy to increase spending on top-ups and rental plans. According to the Telcel website, the printing cost per photo varies between five and ten pesos, and orders over 250 pesos have free home delivery. This amount represents half of the average monthly expense of 452.6 pesos made by users in rental plans in 2022 and is 67% higher than the average monthly expense of 150.3 pesos allocated by prepaid users.
With the Pix Moments application, Telcel, the largest mobile phone operator in the country, seeks to provide users with an attractive option that allows them to invest in additional services and revitalize their telecommunications spending.