Undoubtedly, there were sectors that were better prepared than others, but in all cases this situation triggered or accelerated the digital transformation of their operating or business models, which was reflected in the implementation of remote or hybrid work schemes, with greater use of digital work tools, the digitization of procedures and processes, as well as adjustments in the provision of their services or in the marketing of their products through online platforms, and in the incursion of new home delivery channels, to name a few. .
However, technology is not always used for the right thing, or with a positive end, and it can have very negative impacts and consequences. Given this accelerated technological development, organizations should take this into consideration and incorporate ethics and social responsibility to guide its use towards the common good and change those practices that are not in harmony with their environment, to benefit both the organization and the community. the people that make it up and its various interest groups, taking innovation and technology as detonating or enhancing elements.
All this requires deep reflection and a reconsideration of traditional models, asking ourselves not only the how or why of this digital transformation, but also the why, that is, its purpose; and this should contemplate the human being in the center, their integral development or the search for the common good based on respect for their dignity and other human rights, for the construction of a culture of peace based on the good use that is give to technology, achieving a contribution or positive impact in economic, social and environmental matters.
In this way we can visualize technology as one more component of sustainable development, and hence the need for it not only to be concentrated in the most developed countries or in the private sector, but also to be transferred to the less developed ones or implemented. models to finance and generate it in these markets, involving governments and civil society organizations.