Take a good Product photography arouses the consumer’s attention and attracts potential customers.
Both eCommerce platforms and social networks can support us to increase the sales of our products. In accordance with Black sip, it is projected that by the end of 2022, retail eCommerce will have generated approximately $ 5.4 trillion worldwide, with the result that in 2024 it could reach $ 6.3 trillion. However, information from Expansión shows that 85 percent of SMEs use social networks to sell and advertise their products, with Facebook being the main platform of these with 69 percent of business use, later Instagram with 48 percent. percent and WhatsApp with 38 percent.
In a long Catalogue full of products similar to ours in the marketThere must be a way that we achieve stand out from the competition (in addition to the product itself) and that is achieved thanks to a good Photography. Surely you have heard the phrase “A picture is worth a thousand words“Well, it’s true, especially if it’s a product photography.
Surely more than once you have seen one Photography in the world of advertising that has caused you to awaken a sense of need about something that you were not really interested in, however, thanks to its colors, focus and other graphic elements, they managed to make you buy something that you did not need; well, of this and more a good photo.
How to take a good product photograph?
There are different types of Product photography and we must take into account if we are going to upload the photo to social networks and exploit our creativity or take it for e-Commerce and show its characteristics more seriously. Similarly, both require a good lighting, which you will achieve with some products that have Misik within its extensive catalogAs is the case with their rings of light that are ideal to get us out of any predicament, you just have to leave the lighting to them and the composition to us.
Be clear about where you are going to use the photography – As we already mentioned, the platform where you are going to upload the photo depends a lot; If it is for an online product catalog, it is best to use white backgrounds (Amazon requirement). In the same way, as far as possible try to keep this background in a curved way, in such a way that the corner or division between the surface where the object is and the wall is not seen, this will give it a cleaner appearance. to photography and all attention will be focused on the product.
Use the right lighting – With the ring of light that you can find in MisikIt is vitally important that you illuminate the product well (without going too much), take care of achieving harmonious lighting where the product does not have light reflections, place it at a considerable distance and angle.
Edit your photos – Don’t overdo it, it’s merely to polish up some details like dust, reflections, lighting, etc. It is not about creating a new photograph.
Vary the perspective of your product – To stand out from the other thousands of products on the internet, it is necessary to give the consumer something that is not so frequent to see. Choose to search and find new angles that make your photograph look more striking and not so conventional.
If it is for social networks, explode with creativity – Social networks are a little more free to be able to make publications with our product photographs, which we can promote in a more striking and creative way. Brainstorm and identify the image opportunities your product has. For example, if your product is a watch, you can choose a close shot where someone is using the watch, or if your product is coffee, you can integrate coffee beans to decorate your image a bit, but always remember that less is more .
These are some of the many ways you can take better photos for your products, but always remember where you will upload them, since not all of them can work for the same platforms.