The new Twitter tools They will seek to support their creators so that they have income with the platform, as well as new tools to make content.
The high use of networks social have sparked the emergence of millions of content creators, also known as influencers. According to the study of Digital 2021 carried out in a joint effort by We Are Social and Hootsuite, it was revealed that 53 percent of the world’s population has social networks, that is, 1.2 billion people have at least one social network, among the most prominent are Facebook, Instagram, Twitter, YouTube and more recently, TikTok . As to influencers, according to an investigation by Influenciety, in Mexico there are approximately 443 thousand 442 content creators, in addition to the other 12 million found in Latin America.
Despite the various platforms on the internet, a study conducted by Social Publi showed that influencers prefer to create their content first on Instagram with a preference of 75.9 percent, while Twitter is in second with 9.5 percent, Facebook with 8.5 percent and YouTube with 3.9 percent. Nevertheless, new and upcoming tools Twitter They plan to balance the scales a bit more.
New Twitter tools will support content creators
Twitter has announced that it is working on new tools that will benefit content creators (in addition to some modifications in others that it had already been working on for some time), among these are:
Content recording and playback – Updates to “Spaces” will allow people to record and play content by voice so that users can experience conversations in Spaces (coming soon).
Super Follows – Twitter had previously worked on the Super Follows with its trial face only in the United States and Canada exclusively for iOS creators. This monthly subscription so that creators can charge for an extra level of content (as we have seen on other platforms such as Twitch) that their followers could appreciate. However, the platform has announced that this launch will be given globally later.
Tips – In support of these creators, since May a small group of people in the United States have obtained access to this new function, however, this day tips will begin to be deployed globally for iOS devices (and later Android). Among the novelties that this service will include is the acceptance of Bitcoin as a payment method when using Strike, a payments application built on the Bitcoin Lightning Network.
New program for Space Hosts – The platform will work to show its support for content creators through a program that will provide financial, technical and marketing support to creators who are attracted to the new live audio format and who are interested in creating content in “ Spaces ”.
Twitter’s new bet to win influencers
Twitter will present new tools that will benefit influencers or content creators who are in it, such is the monetization of its content that, although it is not yet available what type of figures will support them, if they will receive support as it happens with YouTube and even Tik Tok, which by using this platform you can access certain credits. In the same way, the tipping system that will be tried to carry out globally indicates that it also looks a bit for the market model that Twitch has been using, one of the fastest growing platforms during the pandemic.
Even though it shows its efforts to get more content creators to turn to the platform, are these new tools enough to create of Twitter a platform with a greater presence of influencers?
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