Taboola claims that more than 1,000 advertisers have already adopted Maximize Conversions and are seeing up to a 50% increase in conversions, while keeping their cost per acquisition (CPA) at optimal levels. Secret Escapes, one of the advertisers cited by Taboola, estimates a 64% reduction in CPA.
Adam Singolda, CEO and founder of Taboola, said in a statement that “advertisers deserve technology that drives ROI simply and effectively.”
“Maximize Conversions takes the guesswork out of CPC bidding, so advertisers can simply share their goals and our AI takes care of the rest,” he added.