super advertising agency will begin a strategic alliance as an agency of DiDi and DiDi Food at a regional level in the 9 countries in which the brand provides services, focusing its efforts on two of the largest markets for the company, such as Mexico and Colombia.
Super was selected as the partner creative strategic, to build and bring to life the social media technology company.
“We are happy with this opportunity, not only because of what DiDi represents as a brand and as a company, but also because of what we find on the other side, a team with a lot of desire, and with gigantic challenges. We have ahead of us a journey full of inductions and learning, nine different cultures, different product stages, several brand objectives, and with a bar that is going to be higher every day. But with a company like DiDi, we’re sure going to enjoy the trip”, said Sergio Ruggiero, Global CEO of Super.
In today’s world, parents need to know where to turn to hear the voice of an expert, especially on issues related to the growth and well-being of your little one. That’s why Nestlé Baby & Me, a site specializing in infant nutrition answers, presented its new and innovative platform: My Experts.
“At Nestlé, we know how important the first 1,000 days of a child’s life are. However, despite the abundance of information that parents can find in different sources, We look for My Experts to be the solution to provide support and personalized expert advice endorsed by Nestlé Nutrición.”, as reiterated by Marcelo Citrángulo, Vice President of Nestlé Nutrición.
This new function adds to the Nestlé Baby & Me platform, with the aim of providing mothers and fathers with a space where they can have personalized sessions 1:1 with experts in feeding and development of children.
The Boston-based brand continues to expand the points of contact with its consumers through the opening of more stores. The most recent opened its doors just a few days ago at Las Plazas Outlet Lerma, with the intention of bringing its wide range of products closer to consumers through unique and personalized experiences. In this new location, customers will be able to find the best products both for practicing sports and for a casual and fashionable lifestyle.
“The inauguration of our new store is a clear example of New Balance’s commitment to Mexico and the desire to continue growing in the country”, commented Jorge A. Matute, director of marketing. “In the factory outlet de Las Plazas Outlet Lerma will be able to purchase brand products with exclusive discounts, which makes it an excellent option for those looking to get New Balance items in which quality and style prevail with an excellent price proposal”.
This store is added to those already present in the country: two in the city of Guadalajara, one in Querétaro, another in Puebla, the one in Mexico City in the Historic Center and the factory outlet from North Point.