Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Elenas has a new Country Manager. Elenas, the platform that facilitates digital entrepreneurship for women and all people who want to generate extra income to improve their quality of life, announces that Pablo Urrutia will be in charge of continuing to consolidate the positioning of the application in Mexico. The main objective of the business is to offer more women the facilities and tools necessary to generate additional income, promoting their empowerment and providing them with better tools to support their inclusion in the digital economy in Latin America and promote their financial autonomy through the technology.“I feel very happy with the opportunity to lead the Mexican team, and to continue contributing to the growth of Elenas; whose results last year were excellent. The challenge will be to maintain this pace and consolidate a great team of collaborators. We are convinced that we will achieve it through the efficiency of processes and resources that we have. We will focus on working in a very organized and competent way so that each effort is directed towards reaching the goal of growing three times more and, in this way, doubling the number of entrepreneurs who trust us”. Says Pablo Urrutia, Country Manager of Elenas in Mexico. Urrutia was promoted to the general management of Elenas in Mexico from the vice presidency of supply, a position in which he fine-tuned the processes of the area with the aim of promoting the growth of the app.
SC Johnson plant hits milestone zero waste. Aware of the importance of protecting and preserving the environment, SC Johnson, the maker of household brands such as Duck, FamilyGuard, Windex, Mr. Muscle, continues to work globally to create a more sustainable world by reducing its environmental impact and inspiring families, communities and organizations to join efforts to have a world free of waste. This, through multiple approaches that include the recycling and reuse of waste from its manufacturing processes; which has allowed that today, its plant in Toluca, State of Mexico, already has five years of being “Zero Waste”; that is, not to generate waste that reaches garbage dumps. Specifically, during the last five years the plant avoided sending more than 430 tons of waste to the landfill. “It fills us with pride to know that our Toluca plant is on track to meet our global goals, creating a more sustainable world along the way. At SC Johnson, we are convinced that by driving actions that help us reduce our waste, our energy and water consumption, as well as our carbon emissions, we can accelerate the transition to a circular economy that creates lasting change,” he said. Alan VanderMolen, Senior Vice President and Chief Communications Officer for SC Johnson. Currently, within the SC Johnson facilities in Toluca, State of Mexico, 60% of waste materials such as paper, cardboard, metal and plastic are recycled, 35% are reused and 5% are sent for energy recovery with strategic partners in the company, a process that uses waste as fuel for the cement industry. Thus, it ensures that none of the waste derived from its manufacturing processes reaches landfills. In addition, by 2025 they have the objective of reducing this last percentage to 10%, while seeking to reduce their greenhouse gas emissions to the same extent compared to the year 2020.
Subway will “conquer” iconic beach in the Riviera Maya. The world’s largest restaurant chain is preparing to “take over” Playa Mamitas with an unprecedented surprise that will win over all Playa del Carmen vacationers as part of its recent launch in Mexico: the new foot length Ribs Spicy Adobo, prepared with juicy pork ribs and a traditional adobo sauce. The longest days and the shortest nights are part of the essence of the warmest season of the year. But not only for this is the summer masterful; It is also synonymous with vacations, fun, travel, and sports and outdoor activities to enjoy the sun, replenish vitamin D and enjoy the beautiful days. For many, summer is the best time of the year, so why not extend it? For subwayextend the fun of summer is possible thanks to its iconic foot length, the Sub 30 cm chain. “In Mexico, consumers look for rich and appealing meals, but they also want them to be abundant and satisfying, especially when they are very hungry; this is what it represents foot lengthin addition to offering a super indulgent option to pamper our guests, unique in the quick service restaurant sector (…) We are very excited to carry out this unprecedented activation, lovingly prepared for the enjoyment of our guests with our iconic foot length as a badge to extend the best of summer, hand in hand with our most recent launch: the new foot length Spicy Adobo ribs,” said Vivian Rodal, director of marketing for Subway Mexico. Subway will “take over” Playa Mamitas on Saturday, August 6 and Sunday, August 7 from 10:00 a.m. to 5:00 p.m. tu 6:00 pm, and as part of the experience, vacationers will enjoy: Fitness classes with the renowned coach Andres Pirela, Wellness Center, Relaxation Zone, Photo Opportunity, Footlong Volley, water rides in a foot length giant and children’s play area.
Jonathan Betancur is promoted at FCB Mexico. Jonathan Betancur, who had been serving as Group Creative Director, has been promoted to Executive Creative VP as of July 2022 and will continue to report to Ana Noriega. Betancur joined FCB in August 2018 and has collaborated with various agencies such as Ogilvy Mexico, 141 Soho Square Mexico, Leo Burnett Argentina, DobleGe Buenos Aires, started his career at J. Walter Thompson as junior art director in 2005. “I decided to give this new role to Jony because the agency has grown a lot and Jony has a lot of experience in organizing creative teams and above all the talent and passion for creativity that we need. Now together with Jony and Brito I can focus on what is most important, which is creating powerful ideas for our clients”, explained Ana Noriega, Chief Creative Officer. It should be noted that his work has been recognized at advertising festivals such as Cannes Lions, One Show, IAB, LIA and Effie Awards. Throughout his career he has collaborated with brands such as BMW, BMW MOTORRAD, Ford, Volvo, Kia, Aeroméxico, Delta, Western Union, P&G, Fox, NatGeo, Pfizer, Merck, BP, Assist Card, Carlos Slim Foundation, Oreo, Ritz, SuperCell and Bissú, among others.
UNITED STATES
JetBlue will be the fifth largest airline in the US. For 3 thousand 800 million dollars, JetBlue I buy Spirit Airlines and will now become the fifth largest airline in the United States. The announcement of the purchase, which has yet to be approved by regulators and shareholders, comes a day after Frontier, another airline, abandoned plans to merge with Spirit. “Spirit and JetBlue will continue to advance our shared goal of transforming the industry to lower fares for the Big Four airlines,” JetBlue CEO Robin Hayes said in a statement. The new airport group will have 77 million customers and will hold 9% of the US market share. In the agreement it was announced that Jetblue offers the cash payment of Spirit shares at a unit price of $33.50, 38% higher than the closing price of the shares on Wednesday, July 27, 2022, while So a day later, shares of Spirit rose a little more than 4% to $25.29 in pre-open Wall Street trading. Both companies are expected to complete the transaction before the end of the first half of 2024.
Snapchat presents its first game with Augmented Reality. The platform released its first Augmented Reality game with a ghostly title: “Ghost Phone”. It is an interactive experience, completely free, in which you must discover the secrets of a lost cell phone to solve the mystery of what happened to its previous owner. That phone belonged to Lisa, a teenager with a daily life until she bought a refurbished smartphone and tried to charge it on a restricted site. Since then, the cell phone acts strangely… and can connect with the paranormal world. The game begins with an Augmented Reality Lens from the missing cell phone, although the Snapchat developers left more access portals throughout the app. Snapchat Glasses are Augmented Reality experiences that change your appearance or the world around you through 3D animations, objects, transformations, characters, and more. With them you can share Stories and SnapIt’s so much fun adding special effects and sounds! The goal of Ghost Phone is to find clues in the form of messages, images, and animations. So you can unlock more spooky experiences from your phone’s camera and hunt ghosts with Augmented Reality. Best of all, you can play it anywhere you are. Through surface recognition, the ghost phone’s Augmented Reality Glasses bring the game into the user’s environment. You can get up, walk and go to more places to continue capturing ghosts.
SPAIN
Freshly Cosmetics opens its first physical store in Seville. The Spanish natural cosmetics brand will boost its offline expansion. Freshly Cosmetics announced that this space is planned for the end of September, becoming the sixth store of the startup that operates in Barcelona, Madrid, Valencia, Reus and Glòries. “We really wanted to open in Seville, a city with many Freshly Fans that had been on our radar for a long time. With this new opening we have a physical presence in the four most populated cities in Spain and we reach more than six million people, about 15% of the population”, explained the co-founder and CEO of Freshly Cosmetics, Miquel Antolín.
JAPAN
Sony presents its new Walkman NW-WM1AM2. Sony introduces its new premium category music player, Walkman® NW-WM1AM2, which raises the bar to new standards in high-resolution sound reproduction, to meet the demands of the most demanding audio enthusiasts. The NW-WM1AM2, allows you to completely lose yourself in high-quality sound with a purer, smoother and more expansive sound field than its predecessor. It also offers the ability to download and stream from countless music catalogs with Wi-Fi compatibility, taking the listening experience to another level.