- Following Twitch’s Decision to Lower Subscription Cost, Streamlabs Launches Tipping Plan to Help Streamers
- This Twitch action could generate a considerable drop in content creators due to the low prices that the platform offers
- In the first quarter of 2021, Twitch posted 16 percent growth
Logitech-owned software Streamlabs is coming to the rescue of Twitch streamers with a new monthly tipping service as another revenue stream.
A few days ago, Twitch announced its new subscription plans, which were reduced by up to 50 percent, a fact that will inevitably affect the platform’s content creators and that some of them have already shown their discontent. on social media.
The Amazon platform had been registering significant growth after the arrival of the pandemic, both in its number of subscribers and in the number of views within the platform.
According to data from Streamlabs and Stream Hatchet itself, Twitch’s figures increased by 16.5 percent during the first quarter of 2021, reaching 17.5 million active users.
In this scenario, Twitch was already seen as one of the streaming platforms with the greatest projection and brands were already turning to see it to add it to their marketing and sales strategies, since it represented a great niche.
However, with the new subscription plan that the application is offering to its creators, Twitch could be affected, as it is a fairly significant reduction and, in addition, for streamers from other countries the impact is greater.
To mention an example of how it would affect streamers unequally, in Spain, the subscription cost was 4.99 euros and now it has a cost of 3.99, which implies a reduction of 20 percent in the income of the streamers.
Similarly, in Brazil, the subscription cost 22.99 reais (approximately 3.64 euros) and now Twitch put the subscription price at 7.90 reais (approximately 125 euros). Making the comparison in terms of euros, we talk about a case of injustice that several creators have even claimed through their social networks.
Against this background, Streamlabs appears to somewhat counteract Twitch’s decision to reduce its subscription costs.
The Logitech-owned company announced a new monthly tipping plan or service for content creators or streamers.
The creator subscriptions offered by Streamlabs will allow streamers more flexibility over the types of subscriptions they provide to their followers. In addition, these will be integrated directly into the Streamlabs OBS software package for streaming to Twitch, YouTube or Facebook.
Although there was already a tipping modality on Twitch with which subscribers could more support their favorite streamers, this new Streamlabs function is presented as one more alternative so that the creators’ income is not so affected after Twitch’s decision.
One of the great and positive effects after the arrival of the pandemic was the fact that streaming platforms were positioned as a true alternative to generate income after, around the world, millions of people lost their jobs.
It is a bit the same case that of OnlyFans that, due to unemployment caused by the global health emergency, millions of people saw on these platforms a way to work from home and with a fixed salary through a subscription plan for their followers.
This will not change and platforms such as Twitch, YouTube and others will not stop generating content, especially when some are very well paid. The streamer has become a profession and, over the years, it will be positioned more. That is almost a fact. However, there needs to be equal regulation for streamers.
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