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Season 4 of ‘Stranger Things’ has generated 930 million viewing hours in the first 28 days.
In its new broadcast, the series presents the consumption of recreational substances such as cannabis, an industry expected to reach $30 billion annually by 2025.
Recent statistics show that 53 million US residents are expected to use cannabis at least once a year by 2025.
The box office success of Netflix ‘Stranger Things’ has been a brand spectacle since its launch, incorporating iconic breakfast foods, savory snacks, ’80s tech and retail stores, but this time it hit the marijuana market.
And although it is currently still a “taboo” subject for many, the market value of the industry of the USA cannabis. reach $30 billion annually by 2025, according to industry research group New Frontier Data.
This screening comes at a time when cannabis remains illegal at the federal level, despite the legalization of medical marijuana in 33 states and WashingtonDC, and the legalization of adult cannabis programs (sometimes called recreational use) in 11 states and Washington, DC.
In addition, as the legalization movements of the marijuana expand into new states and some members of Congress advocate for reforms and even nationwide legalization, the cannabis industry could soon enter new markets as well.
Stranger Things, the most watched on Netflix
Speaking a little about the success that the series has brought to the platform, the analyst of Piper Sandler, Thomas Championhe wrote in a research note where he mentioned that Season 4 of ‘Stranger Things’ has generated 930 million viewing hours in the first 28 daysonly behind the 1,650 million hours accumulated by the first season of ‘Squid Game’, which is another example of success for the series.
But it also points out that the total viewing hours of the current top 10 shows on the platform decreased approximately 4 percent in the June quarter compared to the March quarter.
The actions of Netflix have fallen 70 percent this year, pressured by an unexpected drop in subscriber growth, but the “BOOM” of ‘stranger things‘ has repositioned it, because thanks to other brands how it is growing.
An example of this is what Spotify is doing with the recent season of ‘Stranger Things,’ and it’s a play list which bears the name of “Upside Down”, created by the algorithm itself, based on user preferences, has boosted it again.
They launch “marijuana” inspired by ‘stranger things‘
out of the play list the new season of ‘Stranger Things’ it also presented in a more evident way the use of recreational substances such as marijuana in some of its characters. Such is the case of Argyles, the friend of Jonathan who is Will’s older brother, who is now in college and he has become a consumer.
argyles is a pizza delivery man who constantly smokes marijuana in Stranger Things 4 and on multiple occasions it is stated that the type he consumes is the Purple Palm Tree Delight.
the Purple Palm Tree Delightt does not exist, it is a fictitious variety that came from the minds of the creators of the drama, but now, thanks to the cannabis platform leafly, it is real. Except it isn’t.
In summary, a leafy He came up with a bogus origin story for an imaginary marijuana strain and built a promotional gimmick around it.
“This internally crafted meta-moment has no formal connection to the Duffer Brothers or the top-rated show, according to Leafly. Rather, it is a response to consumer curiosity and a brazen way of latching on to a pop cultural phenomenon.”
“People were looking at our Purple Palm Tree Delight database and saying, ‘Hey, where is it?’ when they were empty. So we took the mention of entertainment and turned it into an imaginary product to advertise ourselves,” said Josh deBerge, vice president of corporate communications.
“We saw this show as a way to talk about de-stigmatizing and normalizing cannabis use; we have been working towards it for more than 12 years and many more than us,” deBerge said. “There is an important social conversation going on right now and we are happy to be a part of it.”
As we see, the legal marijuana industry has come a long way in the last decade, from increased public awareness and acceptance to the number of states that have legalized it. However, when it comes to cannabis advertising and digital marketing of your cannabis brand, there is a lot to be done.
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