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Starlink is one of the most valuable brands in the telecom market and has become a key benchmark for understanding the way users engage with consumers.
Mexico is a key country in the capacity that brands have found when it comes to understanding connectivity.
Within Mexico, very important references have been established that warn us of the role that technology plays today.
In September 2021 we announced that star link was already available in Mexico, so users interested in the expensive internet service could already start hiring it. Now your presence in rooftops of the country has normalized.
Now that the service has become a reality for those who have been able to demand this service, the brand is already beginning to shine on rooftops in the country, becoming part of the urban landscape.
This analysis of how the antennas of star link are beginning to be seen more and more on rooftops in the country is part of the entry that this service has had along with other brands in the ecosystem of Elon Musksuch as Twitter, which he already owns, and Tesla, which has been distributing in the country for years.
Musk’s brand potential, which has diversified into segments such as the automotive industry, where it is the most valuable brand in that industry worldwide or telecommunications, a character with which it can stand face to face against leaders in that segment in Mexico like Carlos Slim, that’s how important it is to start seeing Starlink antennas on rooftops in the country.
One of the first content creators to have demonstrated the vicissitudes of taking the antenna to the roof, José Oliver has shown what it is like to install it in his Holbox home, a task that became extremely difficult due to the dimensions of the product and the narrowness of the roof. where did you try to pass it?
His story has earned him nearly 400,000 views on TikTok.
Another case was that of Don Kow, who placed his antenna on a rooftop from Mexico City in a process that he estimated to last 10 minutes.
@jose.oliverm I already have GOOD INTERENT. #starlink #for you #holbox #foryou ♬ Stylish Jazz HipHop – Future Oriented Triad
@donkowtrejoThe internet that every ranch needs.
Why are you excited about the arrival of Starlink in Mexico?
The large number of users who Mexico is connected to the internet makes available services such as Starllink a unique opportunity with which they seek to improve their connection experience.
Within the country we already warned that there are several companies that have internet service, this based on figures from a study by the Ministry of Communications and Transportation (SCT), as well as the Federal Institute of Telecommunications (IFT), in which it has been detailed that in the country there are 84.1 million internet users and 88.2 million cell phone users.
Within this study, which was based on a survey conducted by the organizations, it is stated that the estimates of the ENDUTIH 2020 allow characterizing the phenomenon of the availability and use of ICTs at the national level, urban area, rural area, by socioeconomic stratum, entity federation, giving results that are comparable with those provided by the INEGI from 2015.
The data from this research that were revealed in the survey reveal that 78.3 percent of the population located in urban areas are Internet users, while within the rural area the proportion is 50.4 percent. In 2019 users in urban areas were estimated at 76.6 percent and in rural areas the estimate was 47.7 percent.