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It is anticipated that by 2025, Apple could increase its advertising revenue to $11 billion.
In 2022, the company has made profits of more than 1,700 US dollars.
America is the brand’s largest regional market, registering net sales of 51.5 billion dollars.
Advertising continues to be the best tool for brands, not only to promote their products or services, but also to build an increasingly inclusive world. Apple, the most important technology brand in the world, launched a new campaign, where it showed how its products support the inclusion of the disabled.
Today advertising is everywhere, be it through mobile internet, outdoor advertising, cinema, radio, television, magazines and newspapers, which is why agencies and brands continue to seek to reach audiences through creative ideas.
In this sense, the importance of this industry can be seen reflected in advertising spending in the global market, where a study conducted by eMarketer, highlights that This industry generates millions of dollars, and about $516 billion is spent annually on media advertising.
On the other hand, data from Zenith, show that North America is the main focus of investment in the sector, where only the United States is the largest advertising market in the worldwith an expense that exceeded 240 billion dollars.
In that same context, Latin American countries, such as Mexico, also invest a lot of money in these pieces of art. A study by Magnaglobal, titled “Global Advertising Forecast Winter Update 2020”, refers that Brazil is one of the greatest exponents in the region, and went from investing 12 thousand 300 million dollars in 2020 to 13 thousand 300 million dollars in 2021.
Apple and its advertising
Without a doubt, when we talk about successful brands around the world, it is Apple, the technology company founded by Steve Jobs.
all that place that is reflected, year after year, in its sales, is due to many factors, where the main weight is the experience that the brand provides to each of its users.
Recently, the brand led by Tim Cook, launched a campaign titled as “The Greatest” in which highlight some of the tools included in their devices that make them more accessible to people with different disabilities or physical limitations.
The advertising that accompanies the soundtrack of “The greatest”, which is the song of the same title by the Australian musical collective Spinifex Gum, the brand has published a version that offers a spoken description of what is happening in the video.
Likewise, the campaign focuses on a video of two and a half minutes in which people with disabilities such as a woman without arms, a quadriplegic man or a girl with Down Syndrome take advantage of and enjoy the accessibility possibilities of Apple devices such as the Mac, the iPad, the iPhone or the Apple Watch.
Likewise, in the video you can see a blind pianist who manages to recognize through which door he should enter the stage using his iPhone and a hearing-impaired mother receives a notification from her Apple Watch that her child is crying.
The company’s campaign, which spent $64.8 million in advertising in 2020, focuses on recognition systems doors and reading the information contained in them, recognition of sounds and commands activated by voice or facial movements.
This campaign has been launched very shortly after the International Day of Persons with Disabilities, which is commemorated every December 3 and which this year is dedicated to “transformative solutions for inclusive development and the role of innovation in creating a more accessible and equitable world”.
The advertisement was shared on the YouTube account, from Apple, who described accessibility as a human right.
And this is how brands continue to use their advertising to inform and disseminate each their contributions to social issues such as the inclusion of people or even other problems, as the case of a zoo, which with a marketing strategy, visualized the problem of animal abuse, generating a conversation in public opinion.
In conclusion, advertising can be a great tool and even more so in this digital age, where with a single click great information can go viral, which could help many.
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