Through social networks, the aforementioned coffee shops informed their consumers of this situation and launched a call to give a new name to the drinks that were sold as ‘frappuccinos’.
“Apparently Starbucks is telling us to remove the FRAPPUCCINO name from our menu. So, as it is a legal procedure, we have to pay attention and remove it and we cannot use any variation or reference either 😵💫
That is why we INVITE all our cafecitolovers to CHANGE THE NAME. Put the name and the most creative will occupy the menu of Cafecito Corazón. And not only that, he will get a surprise from us,” Cafecito Corazón posted on Facebook.
‘Frappuccino’, the trademark registered by Starbucks
According to the record on the website of the United States Patent and Trademark Office Starbucks registered the trademark ‘Frappuccino’ to market “coffee, tea, cocoa and espresso beverages, and coffee, tea, cocoa and/or espresso-based beverages, ready-to-drink coffee, [helados,] shakes and frozen sweets”, which had a first commercial use in 1991.
In essence, this drink is made up of cream, ice, various ingredients and whipped cream, the name is an acronym for frappé —thick milkshake with ice cream— and the last part of the word cappuccino.