There is no turning back now. The video game industry, like many other professional sectors, is leveraging artificial intelligence to speed up its workflow. Is now square enixone of the most important Japanese publishers, the one will embrace AI in game development.
Takashi Kiryu, president of Square Enix, sent a letter to employees to inform them that The development teams will be supported by different artificial intelligence tools. He stressed, however, that the adoption of AI will be a mere support. That is, it is not coming to take jobs.
To date, involving artificial intelligence in the creation of video games is not entirely well regarded. The reason? It could mean that companies let go of some employees, thus generating a wave of layoffs. However, times are changing and, despite criticism, more and more companies are getting on the same train.
The aforementioned manager said that, by adopting artificial intelligence, Square Enix will improve its efficiency when developing games. A striking point is that it will not be a gradual adoption, but rather an immediate and aggressive one. Your goal is for this strategy to begin delivering positive results as soon as possible.
“We intend to be aggressive in the application of artificial intelligence and other cutting-edge technologies, both in our content development and publishing functions. In the short term, our goal will be to improve our productivity during development and achieve greater sophistication in our marketing efforts. In the long term, we hope to leverage these technologies to create new forms of content for consumers, as we believe that technological innovation represents a business opportunity.”
Takashi Kiryu.
Square Enix is also committed to generative AI
Although the type of artificial intelligence tools that Square Enix will implement were not detailed, we can imagine which ones. Not only because of what other editors are doing, but because Kiryu himself highlighted the benefits of Generative AI in the creation of digital content.
“I believe that generative artificial intelligence has the potential to not only reshape what we create, but also to fundamentally change the processes by which we create them, including programming,” he said.
Thus, we sense that Square Enix will have ChatGPT or Copilot style tools. Kiryu is not inexperienced in this area, since he himself led the development of an AI capable of making the creation of character facial animations more efficient. Final Fantasy 7 Remake It was the first game to release it.
As we mentioned previously, Square Enix is following the path of other video game companies. Not long ago, Ubisoft started using generative AI to produce dialogue from NPCs (non-playable characters). Microsoft, for its part, joined forces with those responsible for Inworld, a tool for generating NPCs using artificial intelligence.
It is evident, then, that AI continues to gain ground in video game development, and nothing is going to stop her. You can be sure that, in a few years, relying on artificial intelligence will become a completely normalized activity.