Spotify is one of the streaming music platforms that offers the greatest personalization of content to users. Now, the company wants to go a little further, and has announced an agreement with Google to deploy the power of its Artificial Intelligence and Machine Learning to further enrich the lists offered to users.
Both companies today announced an expansion of their strategic alliance in infrastructure, data, analysis and AI/ML technologies with the intention of improving the recommendations and personalization they offer to users.
All Spotify improvements that come from Google Cloud and its AI and ML systems will reach more than 574 million active users that Spotify has every month. Logically, like the rest of the platform’s recommendation improvements, it will be transparent for users, but they will benefit from improvements in terms of recommendations and discovery of new content.
Spotify will improve its recommendations thanks to Google
In this sense, Spotify will use Google Cloud’s AI tools to improve aspects of its platform. The agreement between Spotify and Google Cloud will reach users directly through three key improvementsas confirmed in the announcement:
- Content discovery: Spotify will use Google’s language models (LLM) to better understand its library and increase the amount of metadata it uses to propose personalized content to its users.
- Personalized recommendations using LLMin order to determine patterns in its users’ preferences for spoken content (such as podcasts and audiobooks) and offer more interesting recommendations.
- Safer experiences: The company will use Google LLM to provide safer experiences and identify potentially harmful content.
Logically, do not expect improvements in recommendations to arrive overnight, since it will take time until we see how Google’s intelligence deploys all its power within the Spotify platform, but it is a giant step at a time. where recommendation algorithms need to be more personal than ever.