The streaming music market continues to be highly competitive, despite the fact that Spotify is the company that is clearly in the lead and, in one way or another, it is the one that has been imposing the dynamics of the industry.
Your model freemium, with a tier totally free advertising-based (and limited in options) is not a common trend in the industry, but it has always served you well as a catalyst to attract new subscribers. It has also acted as a differentiator in an industry that operates under the same rules and with almost the same prices.
Now, in an attempt to go one step further from the competition, Spotify has revealed that it plans to introduce yet another subscription model, which would be added to the current ones. Is about a tier greatly reduced price that combines some of the free features and premium of the platform. Its name is Spotify Plus.
Spotify Plus allows you to listen to any song available in the catalog but, yes, with ads throughout the playback. Everything, for a price of 0.99 euros per month.
That is to say: this new subscription offers the same set of functions that we find in the free mode with advertising, but it does allow you to play the songs an unlimited number of times. The free model, let’s remember, does not allow skipping more than six songs per hour.
With Spotify Plus, users are also free to choose which specific songs they want to listen to, rather than limiting the playback randomly to the content of the playlists or the discs themselves.
It is still not clear if Spotify Plus will reach the rest of users in general. However, it is a very interesting mixed model for those who seek to enjoy the benefits of the platform at the lowest possible cost.
In short, a twist on the free model, with less benefits than the premium, but that can also end up generating a lot of interest among Spotify users.