SpaceXone of the companies founded and run by Elon Musk, you have purchased one of the largest advertising packages available on Twitter, a platform that for a few weeks has also been owned by the South African tycoon. According to CNBC, the aerospace company intends to promote Starlink, its satellite broadband internet service, in Spain and Australia. It will, with an investment of more than 250,000 dollars in the social network.
The advertising package acquired by SpaceX, called “takeover” or “taking possession” is, we reiterate, one of the most complete on the platform. It allows companies to display their products or services in ads that appear in the first line of the feed for an entire day. According to the aforementioned medium, brands typically spend more than $250,000 on this action. This, at least in the case of SpaceX, will make each user see the same ad at least 3 times when they enter Twitter “on the day or days of the campaign,” says the CNBC.
SpaceX announcements, and more specifically Starlink, are expected to start showing up in the coming days to users in Australia, where the service is already available. Later, will also start appearing to users in Spainwhere Starlink has been operating since last January.
Big brands pause their campaigns on Twitter after the purchase of Elon Musk
It is, without a doubt, an atypical move on the part of SpaceX, a company that until now has not acquired advertising campaigns on Twitter. Or, at least, not as big as the ones in the aforementioned package. However, and considering that the aerospace company is owned by Elon Musk (and that Musk also owns Twitter), it is not so strange. It is not, moreover, knowing that Twitter’s advertising business, which represents 90% of its income, is not going through a good time since the executive completed the purchase of the platform.
The cause? Mainly, the flight of large advertisers after the uncertainty after the purchase of Twitter by Elon Musk. As well as the fear that the platform will become a place where hate speech reigns. While many of these “recalls” by companies like volkswagen o Interpublic Group of Companies (IPG) could be temporary, they mean that Twitter can currently generate income at the same level as it did a few months ago.
In fact, Elon Musk doesn’t rule out declaring Twitter bankrupt if “there is a massive negative cash flow”. At least, that’s what he assured in a meeting with company employees. He also stressed that his eagerness for subscriptions was aimed at “keeping Twitter alive.” Musk is also not ruling out making the social network an entirely pay-for-profit place as he continues to lay off employees.
