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It was through Twitter that Soriana joined the conversation of the tiktoker who “speaks alien” to promote herself.
The strategy, or brand trolling, has been well received by Internet users, showing that it is a good initiative.
Larousse also generated controversy with a publication (which has since been deleted) in which he “announced” a new “alien” dictionary.
Following the trend that originated the tiktoker that supposedly speaks an “alien” language, Soriana takes the opportunity to advertise herself.
A few days ago, the case of a tiktoker who allegedly speaks an alien language caused great controversy, which was presented in the Azteca program, Venga la Alegría.
The images, as expected, went viral and today the tiktoker, who responds to the name of Mafe Walker, has gained great popularity since then.
The phenomenon is still in the conversations of the digital pulse and, as a result, the industries have also joined the boom generated by Mafe Walker and her ability to speak in an “alien” language.
An example of this can be seen in the Larousse initiative, which shared a “new cover” a few days ago for its traditional dictionary, which is now in an alien language.
Of course, it is an idea that, in addition to joining the conversation, works as a strategy to draw the attention of audiences who, as we already mentioned, do not stop talking about the subject and it seems that there is still more to give.
Soriana trolls an “alien” tiktoker and thus gains promotion
However, Larousse is not the only one to do so, since Soriana also made the decision to join with her own strategy during the month of “Julio Regalado”.
In social networks, the brand activated a strategy in which it refers to what happened in the Venga la Alegría program, showing that the digital pulse. Also, let’s remember that this is the time for the offers and promotions of “Julio Regalado”, which is, in the end, the protagonist of this kind of trolling by Soriana towards the alien tiktoker,
Language does not matter, #JulioRegaladoEnSoriana It has the same offers for everyone… ?? pic.twitter.com/rYDdW737v0
– Soriana (@TiendaSoriana) June 10, 2022
Today, social networks are a great tool not only for users, but also for brand strategieswhich constantly seek to reach audiences, especially at a time when, according to a recent study, there are around 4.6 billion users connected to Facebook, Twitter, Instagram, TikTok, etc.
Larousse, as we already mentioned, showed this with a tweet that, despite the fact that it was eliminated, shows what the current context of social networks is like and what happens in the conversations of the digital pulse.
The Mafe Walker case reached all digital corners and, to this day, continues to generate controversy, controversy and all kinds of reactions from Internet users.
One always has to adapt to new languages. @Larousse_latam gets on the train of the mame. When do you release this edition?
Akintaj enama enaijka, pregnant, jianaa enajma jeina ekintakina.
Happy Friday! For those who don’t speak alien. ?????? pic.twitter.com/BJoj45irzg
— Carlos Lamb? (@_CarlosCordero_) June 11, 2022
Currently, the tiktoker has more than 135 thousand followers and an accumulated 661 thousand likes among all its contentsbut it was a few days ago that it went viral and, for this reason, brands are also taking important actions in order to add as many followers and, above all, new consumers.
And it is that, above all, we must remember that we live in an era in which digitization opened up a great scenario for marketing strategies and, in that sense, social networks are, in short, an important showcase for industries. .