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Zara is, according to Brand Financeone of the most valuable brands in apparel.
Like the experience in Zara stores like starbucks They also expedite lines in stores through their apps.
Going to Zara stores has become an experience increasingly marked by digital tools.
The fact of save yourself the rows in zara with a hack It seems possible, now that we find out how the app helps us to improve the store experience.
Technological resources are important triggers for the experience offered at physical points of sale, where the demand for better customer service becomes strategic, especially at a time when consumer interest in experiences seems to be triggering more and more. strategies in the market, such as those that are designed for interaction based on functional elements. We saw this when platforms such as Uber announced that they would start showing advertising in their app, as a way to take advantage of the registered user base that they count as an advertising audience.
Hack to save rows in Zara
Everything can be solved from one appsat least when it’s time to go to a Zara store, as a user of the store discovered, revealing that you can avoid long lines to enter the store’s fitting rooms.
The experience was documented by @fraanelsholz, who has more than three million views on his account Twitterwhere he shows how he goes to a Zara branch and shows the chaos of the queues to try to enter them, thus revealing how through the application he can ask for a turn to enter a fitting room.
@fraanelsholz Zara tip ✨ #for you #Chile #Viña del Mar #zara #zaraviña #zarachile #vlog #tipszara #hack ♬ Nonsense by Sabrina carpenter – sabrinasueme
This experience explains the tiktokerStart by opening the Zara app and clicking on the bottom option where a user symbol appears, which displays options at the top where you read purchases, profile and stores, select the latter, choose the store and click to the tester reservation option, which clarifies, is only available in person.
After publicizing the hack, users complained to the tiktoker and they warned him that there would now be a queue for consumers who requested a tester for the app, while other people complained to him for displaying what they considered the secret of the apps.
Like this experience, stores of the size of Starbucks have realized how an app helps to make a store more efficient, to reduce the waiting time of users who go to stores.
These guidelines have become resources from which the consumer consolidates behaviors through the appswhich help the brand that uses it to understand the actions it carries out in the market and with which it attracts attention, in the face of a consumer who is increasingly interested in the current shopping experience, as measured by the study “Retail Technology: Brand Loyalty Spring”, where it is noted that 61 percent of the surveyed consumers considered that brand apps help improve the consumer shopping experience, which at the end of the day is a positive impact of new consumer technologies. retail.
