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figures projected by Statista exclusively for their subscribers, they warn the evolution of the Walkman by devices such as the discman or the Samsung SPH-M100.
What sony, Motorola He has also opted for nostalgia.
Within markets such as technology, nostalgia recalls the power of which certain products have been made, standing out before consumers.
sony revived the Walkmanin a movement that marks a case of value in the technology industry, in which impact tasks have been consolidated before the audiences.
What sonya brand that has returned old technological products with the promise of winning back the consumer with sales is Motorola, thereby detonating the value that products have in consumer decisions.
A projection of Statista explains that since the launch of the Walkman In 1979, a time line was unleashed with products that have caught the attention of the consumer, as happened with the disc man in 1984, MpMan 10 that was released in 1998, the Samsung SPH-M100 in 2000, the iPod launched in 2001 and the headphones bluetooth of Manzana in 2016.
More infographics at Statista
The Walkman returns
sony revived his Walkmanwhich operates with operating system Android 12 and the category of music stored on mobile devices welcomes the NW-A306name with which it presents a black device, whose price is around 8 thousand pesos and which is characterized by having Artificial Intelligence technology, Edge-AI Y DSEE Ultimatewith which it improves the sound experience of everything that is played.
The bet of the device is to provide an alternative to the quality of streaming music that is traditionally offered in the apps of the segment, so in the return of these devices, the sound is lively and dynamic.
An important element of this device is that it has support technology of the LDAC codecthat is to say, that it connects to wireless headphones, thus guaranteeing clarity in the transmission and one of the most significant changes in this category, since the segment of Walkman He made himself known with wired headphones.
Sony Walkman NW-A306 is for those who love high-quality audio streaming at affordable price pic.twitter.com/f6UKq2hKMm
– Ultecos Group (@ultecos) January 12, 2023
As the relaunch of this product, marks the historical level of Motorola have made this bet on nostalgia, reliving the motorola razra phone that became a symbol of connectivity in the market in 2004.
“Our zero-gap hinge allowed us to bring to market a device that closes completely in half. Many did not believe that we could do it, but let me tell you that it is fun to work on something that everyone thinks is impossible, “said Glenn schultzdirector of product development in this brand, with a change that was made in the famous phone to make it go from being a portfolio type phone to a flexible one.
In both cases, nostalgia in technology works with products that became popular in the consumer’s taste and consecrated their products both by design and by the way they stood out from the competition.
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