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Instagram, along with TikTok, is one of the platforms most used by the influencers marketing.
According to a recent study, the marketing of influencers grew to 26.4 percent.
Instagram continues to redesign its platform in order to add more users to its portfolio and now it comes with its transmission channels, a new interaction “window” to share text, video and photo messages, very similar to Telegram.
Instagram was launched in 2010 and, in its early days, caused quite a stir worldwide; a social network that focused on one of the most deeply rooted hobbies in a large part of people: photography.
However, with the passage of time, the evolution of video began to generate even more attractive content for a society that calls itself more visual, which is why, currently, Platforms such as TikTok, YouTube and its “Shorts” section, and Snapchat are among the favorites of Internet users.
Given this, not long ago, Instagram decided to give its platform an important twist, giving much more prominence to its ReelsThis determination undoubtedly had to do with the fact of competing with TikTok, the social network for short videos that currently leads the market and that, according to some estimates, will continue to grow over the years. for which it is expected that, by 2024, it will exceed two billion users globally
This, of course, is due to the fact that, at present, the demand of Internet users is focused on video platforms, which is why, today, TikTok is the social network most used by young people.
Instagram launches its streaming channels; that’s how they work
This day a new function for the Meta social network has been released, which, to tell the truth, seems to “copy” Telegram, the instant messaging application that currently competes with WhatsApp.
What is it about? Instagram is launching its streaming channels, that is, a new window of interaction in which it will be allowed to send text, video and photo between the participants of said channels.
In a certain way, what is sought with this new platform is that content creators have a much more direct line of communication and, with this, create a much more specific community, which allows them to publicize all kinds of news about the creator.
According to a statement issued by Instagram, “You can create all the channels that the creator considers and, in them, share both photos, videos and text, as well as gifts, surveys and voice notes”.
Let us take into account that, during the last years, the marketing of influencers It is one of the most required and fastest growing. According to the data provided by A studythis grew to 26.4 percent between 2020 and 2023, that is, more money is paid to reach a smaller audience.
One piece of information to be rescued is that, according to what said study indicates, Instagram Reels are gaining more and more importance. Even in the last 12 months, this format has increased its reach rate by 10.95 percent.
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