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Sony is considered among the most innovative brands in the world, according to WIPO.
The presented vehicle has 14 cameras on its exterior, to help the AI technology to interact with the vehicle’s environment.
In the event of launching their car, companies like Apple would replicate Sony’s formula, allying themselves with experienced automotive brands and with high technology in the vehicle.
Sony presented its first car that it named AFEELA and with the vehicle it values the division Sony Honda Mobilitywho was responsible for this product presented at the CES 2023. Did he open the way for Manzana?
Sony’s first electric vehicle will begin production at Honda’s plants in the United States, which will be the first country in which it will begin to be marketed, to continue the expansion to the markets of Japan and Europe.
The brand will receive the first orders in mid-2025, with sales open to the public at the end of that year and deliveries of vehicles at the start of 2026.
From the first details of the prototype, indoors the user experience was kept as simple as possible, so the design was focused on providing users with functionality, while on the outside it will focus on interactive communication with pedestrians that surround the vehicle by light.
On its exterior it has 14 cameras that will help the AI and detection technology to have an effective interaction, to understand the environment and achieve the best performance of the vehicle.
“AFEELA expresses an interactive relationship in which people ‘feel’ mobility as an intelligent entity, and mobility ‘feels’ people and society using sensing technologies and IT networks,” said managers during the vehicle presentation. at CES 2023.
Sony just unveiled a CAR! Ships 2026. Joint partnership with Sony and Honda pic.twitter.com/0dsAZeIybZ
— Ian Zelbo (@ianzelbo) January 5, 2023
One more patent for Sony
The Sony Honda Mobility division is part of the business formula of technology brands with which they have expanded to various business channels, as a measure to maintain income through innovation.
If we see lists of patents like the one made by WIPOthis places Sony among the 10 companies with the most patents in the world, having 1,789.
In listings such as those made by IFI CLAIMS Patent Services, a single company multiplies into divisions that are the ones that register the patents. Samsung, for example, appears in this list with the divisions Samsung Electronics Co Ltd Y Samsung Display Co Ltd
The divisions have become a formula so that with registered patents, these companies qualify as the most innovative in the world.
It will be interesting to see what comes next, especially when rumors continue to point to Apple with plans to launch its own vehicle.
There is a formula in the technological market that Sony has just demonstrated and it is the alliance of companies, in order to achieve products from the hand of divisions that make up an entire commercial strategy, where the vehicle is no longer a simple transport product and is becomes a point of communication and a center of experiences, where there is no doubt that it will soon serve as a showcase for brands.
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