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Bimba y Lola is a brand that has stood out for the originality of its designs and the experience it seeks to offer with products that stand out in design.
In this commitment we have seen unique products such as a Louis Vuitton bag to contain bags for dog feces.
The industry pet friendly It has stood out in the market due to the diversity with which it has been launched into the market in various products and categories.
Bimba y Lola’s entrance to the market pet friendly It is one of the many business diversification actions that fashion brands do when they identify consumer stages and their relationship with pets is one of the most important to define products they sell.
In Destination Analysts I know They found the main destinations to be able to do pet friendly tourism and it was found that 69 percent of the consumers surveyed did consider places where they could go with their pets. That is how important it is to understand the consumer from their interest in their pets.
Bimba and Lola enter a competitive market
The market for the sale of pet products, where brands such as Pedigree are sold, will now see Bimba y Lola dog clothes, with which this brand of Galician origin expands its product offer.
As expected in this segment, an element that has been consolidated is seeing new competitors offer their designs and elements that become a benchmark within the market. For example, we cannot forget the entry into this segment of firms such as Louis Vuitton, which have made this commitment to pets a very important one, due to the offer of high-cost and specialty designs with which they have been launched on the market.
Let’s remember that at the time, Vuitton launched a bag to store in it the bags for dog feces when they are taken for a walk at a cost of 20 thousand pesos.
The story was released at the time by the tiktoker Santiago Chávez, who in his video on that occasion said he was at Louis Vuitton, where they told him there was a bag to collect the dog’s feces.” “Look what I bought you, we fell into capitalism,” explained the young man.
@santiagochavezirus We fell into the trap 🤙🏻😔 #Louis Vuitton #santichavez #Peru #Peruvian #purchases ♬ original sound – Santiago Chavez
Now, as we mentioned at the beginning of this paragraph, Bimba y Lola launched a pet clothing category that stands out not only for complying with the basic offer such as selling leashes or drinking bowls for pets, it has also launched matching clothes so that owners and pets dress alike.
The Galician Bimba y Lola launches its first collection of accessories for dogs and their owners. (And they use a Chow Chow in their advertising, among others.) https://t.co/mwKuvLUFyN via @fifteenthousand15000 pic.twitter.com/nl6re7KPVC
— Chow Chow Obi (@ChowChowObi) January 10, 2023
In this movement that Bimba y Lola makes, we see a collection of three collars, three leashes and two folding drinking bowls for dogs, where the design that characterizes the famous brand stands out, which on this occasion confirms how important it is for pet owners to segment of dogs that they have.
Knowing about a 10,000-peso bag from Vuitton, which is used to contain the plastic bags used to collect dog feces or the Bimba y Lola bet, with a special edition of products aimed at pets, reminds us of how important which is today to understand the consumer in all its facets and that of a pet owner is a very important one.
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