“We have always been concerned about the environment,” says González Herrera. He recalls that the group’s first environmental action dates back to 2004, when they reforested the Sierra de Guadalupe with 8,500 trees. However, the ecological impulse became a strategy until 2019, with the “Yes My Planet” initiative.
“With the # SíMiPlaneta movement we decided to delve deeper into the issue (…) The idea was not only to avoid the use of plastic bags, but that the money savings that this would cause would be donated to different environmental causes. This is how we gathered resources to plant 245,000 trees”, he details. In three years, # SíMiPlaneta has donated more than 35 million pesos to 16 Mexican ecosystems.
They have also applied this strategy in Chile. In that nation there are 377 Dr. Simi Pharmacies (215 franchises and 162 own). There, so far they have planted 5,000 trees, but it is just the beginning, acknowledges González Herrera, as they plan to expand his actions in that country.
They have not been limited to trees: coral reefs are also contemplated: “We are planting corals in the second most important reef in the world, which is in Quintana Roo; we will close this year with 5,000 coral colonies”.