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YouGov measured the influence of Shark Tank, which has managed to consolidate a unique TV format by taking advantage of entrepreneurship in a special way.
Sortlist studied product placement on television and rated the productions with the greatest impact in this advertising category.
A Shark Tank “shark” confession about his worst investment makes one think of the impact of a TV show, as measured by Dunnhumby Beyond.
SharkTank has become one of the key programs in entrepreneurship, for showing all kinds of businesses that are looking for investment and Mark Cubanfounding personality of this TV franchise that was born in the United States, revealed what her worst investment in the history of the program.
The confession of Mark Cuban gives us an idea of how important the investment that its protagonists make in enterprises that come to compete for production is for this program, when we see a YouGov study, which measured the influence it has on TV audiences. An important aspect of the impact that these programs have on the audience was measured by Dunnhumby Beyondwhen discovering how much a TV production motivated a response in the audiences and also reminds us that the impact that the program has on the promotion of products that come in search of investment to it is very little valued, a phenomenon that in advertising is call product placement and that has been studied by firms such as sort list, where production is not included in the first places of his study.
The worst investment on Shark Tank
Mark Cuban is one of the key personalities in SharkTank, a program that has become a franchise with a presence in various parts of the world such as Mexico. The billionaire confessed in a podcast called “Full Send”which to date has invested $20 million in 85 startups.
Cuban assures that Breathometer was his worst investment in history, when in 2013 a guy named Charles Michael Yim went to the program in search of investment for what he described as the first breathalyzer that worked in a smartphone.
On that occasion, Yim gave glasses of champagne to the sharks as part of his pitchto convince them of the product’s effectiveness by testing the smartphone accessory with their breath, motivating an investment of one million dollars for the 30 per cent of the company, in a joint offer by Cuban with Kevin O’Leary, Daymond John, Lori Greiner Y Robert Herjaveck.
Cuban assures that after the pitch in which he was given the investment, he was surprised to see Yim in their social networks, in Bora Bora or at parties with Richard Bransonso he questioned him about what he was doing, because after the investment he is supposed to be working.
Cuban’s confession about the worst investment in SharkTank It gives us an idea of the investment that a television program requires, despite the little effect it has on the audience to take an action. Dunnhumby Beyond demonstrated in a study that he 43 percent of 18-24 year olds would never vote on a TV competition show. A 42 percent of the audience between 25 and 34 years old agreed with this statement; 44 percent of people between 35 and 44 years old also agreed on it and 47 percent of people between 45 and 54 years old also confessed not to vote.
The formula of SharkTank showing brands of entrepreneurs in search of investment reminds us of advertising formulas in productions of TV As the product placement, in which it is noted that one of the programs with the most product exposure is officewith 1,448 mentions; Seinfield, 867; Sex and the City, 806according to a study of Sortlist.
Investments gone wrong
Although the confession of Mark Cuban gives us an idea of the challenge and cost of producing programs like SharkTank, it is important to see that he has become a highly influential personality, intriguing audiences to know what impact his investments have had. All this is due to the popularity of the program that according to YouGovis high among millennialswith a 53 percent of preferences.
The testimony of the shark reminds us of the impact that TV has on the personalities that are formed within this medium and that achieve a unique influence, with specific interests in the audience, such as knowing what their worst investment has been in a program for entrepreneurs.
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