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inside the studio “Statista Survey Online-Shopping in the US 2018” warns of the value of design.
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One aspect that we cannot lose sight of in automotive design is the ability of this segment to communicate through a product.
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A criticism of the design of the car segment reminds us of its importance in categories such as sustainability.
A design comparison of at least 23 cars has shown the deterioration of categories such as SUVs in the automotive market, which has become a highly competitive segment.
The comparison is an interesting exercise in creativity and understanding what elements are definitive today, to make a product distinctive that attracts the attention of the consumer.
Given these elements, what is important to understand is the ability to innovate in the market and do it strategically, especially when it is necessary to rethink the way in which brands are engaging with the consumer, based on aspects that are distinguished in a product.
“Statista Survey Online-Shopping in the US 2018” it’s a study which details us that design is a subject with at least three elements that distinguish it in areas such as the shopping experience
Within the estimate it is recognized that usability is the most important factor, with 60 percent; followed by the search function, chosen by 51 percent and the product comparison function, favorite by 42 percent.
These aspects that describe what the experience is like in a digital medium such as a website are based on the functionality of the design and the opportunity that gives the same to a car segment as to a digital ecosystem.
“Design is dead”
A comparison projected by Twitter user GuyDealership demonstrates the similarities between 23 car models from different brands and how categories such as SUV have become homogeneous.
The exercise shows cars of the brands Dodge, Chevrolet, Lincoln, Honda, Muick, Mercedes-Benz, Ford, Infiniti, Nissan Hyundai, Porshe, BMW, Yotoya, Accura, Jeep, Volvo, Audi, Mitsubichi, Mazda Y Lexus.
The comparison was criticized by followers, who argued that there could be no significant differences between the various vehicles compared because it is a segment SUV that you cannot have it, on the contrary, it is a line that must be followed to have remarkable product options.
This controversy, among those who criticize the homogeneity of the design in a category like that of SUV and those who defend that the similarity of these products is adequate for distinction in the market and because the product itself does not give freedom to think of alternative forms, reminds us of the role that communication has in the communication of brands and how from This is that a product stands out and most importantly, it is identified with a consumer profile that values a category where all products are similar or appreciates the brand that stands out from the rest.
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