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Home»News»Business»Marketing»Share streaming account, yes or no?

Share streaming account, yes or no?

Aurora WritesBy Aurora WritesMarch 16, 2023No Comments3 Mins Read
Share streaming account, yes or no?
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Since a time ago, Netflix, the leading video platform streamingannounced that it would begin to charge extra to those users who decide to share their account; however, there is a broad community that does not welcome this decision. At least, that’s how a recent survey shows it.

People say that, during the height of the pandemic, the number of users subscribed to the different video platforms streaming exceeded one billiona normal figure if we consider that the confinement forced people to find new entertainment habits and, in this sense, television represented an important escape, along with music, books and even social networks.

Of course, times have changed and while it is true that the lethality of Covid-19 is no longer the same as in 2020, the streaming video market continues to grow not only in terms of the number of users, but also because there are new platforms.

Nevertheless, Today there is talk of a scenario in which Netflix, Amazon Prime Video, Disney Plus, HBO Max are the most popularbut recently Paramount Plus, Apple TV+ and Star Plus have started to gain traction.

Share streaming account, yes or no?

Netflix is ​​currently the leading platform in the market, since at the beginning of this year it revealed that it already has more than 230 million subscribers, according to the data it provided in its most recent report corresponding to its fourth fiscal quarter of 2022.

Now, a few months ago let’s remember that the Los Gatos, California platform did not have a good 2022, a year that began with significant losses and later won a series of claims thanks to one of its most controversial decisions.

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And it is that, with the intention of putting an end to the fact that users share their account data, the company announced that it would charge an extra amount, which has already begun to be applied.

This initiative seems not to have been well received by users. At least that’s how he makes it known a report by Barlovento Communicationindicating, as shown in the graph deposited at the top, that 61.3 percent of Netflix users in Spain decide to share their streaming account and, even, 58.7 percent say they would cancel their subscription if the platform stopped allowing this practice.

In addition to Netflix, users also share their Disney Plus account, which is the third most popular platform on the market with more than 160 million subscribers worldwide.

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