Sell more at Christmas! Here we tell you how to take advantage of this time.
We all look forward to the magical Christmas season to spend time with friends and family. We visit shopping centers decorated with poinsettia, lights and Christmas trees in search of the perfect gifts for our loved ones, while listening to Michael Bublé or Frank Sinatra in the background. In fact, Mexicans spend 28% of their Christmas bonus on Christmas purchases.
And it is an opportunity for any business to sell even more, but it will depend on the product or service you offer and a good marketing strategy so as not to freeze when Santa Claus arrives. The personal wellness industry, in which they are involved, such as nutrition centers and gyms, is significantly affected by the decrease in demand (except spas and beauty salons). People prefer to allocate their Christmas bonus to repairing their homes, restaurants, clothing, shows, trips, gifts, and end-of-year parties.
The advantage is that in January, a sector of the population repents of its December sins and the boom of the world fitness. But if you find yourself in a situation where your company’s cash flow is not so good, December could be the end of your business. That’s why I share 5 strategies that you can apply to increase sales.
Sell more at Christmas with these strategies
1. Sell gift cards
Frequently, many people do not know what to give at this time, especially to relatives or friends whose tastes we do not know. For this reason, it is an excellent option to create a gift card with a preloaded balance, which can be exchanged for the services, packages or products that the gifted person wishes. Turn your client into your sales force, and for this, one of the strategies that I propose is to offer your client a 10% to 15% discount for each gift card purchased. This will get you a new customer and keep your existing ones happy.
2. Get paid in advance
Establishing a special price for advance payments is an excellent option to have a cushion from which to leverage yourself during a period of low sales. If your business model is by subscription, you can set different types of prices. For example, if your monthly price is one thousand pesos, you can offer your client a 20% discount by paying for the entire year, so instead of spending 12,000 pesos per year, they would spend 9,600 pesos. Accompany this proposal, with a Christmas bow, giving him the month of December if he is encouraged to pay the entire 2023 annuity.
3. Increase your value proposition
We all like to get more than what we pay for. For this reason, you will have to make your value proposition more attractive and one way to do it is with cross selling, that it is about offering your customer an additional product at the time of purchase (at the cost of which you purchased it). In this case, your business does not lose and your client leaves much more satisfied.
4. Discount coupons on the next purchase
Who doesn’t like discounts? Department stores are experts in using this strategy. When paying at the register, they give you a coupon (it can be physical or digital) with a discount for your next purchase. The trick here is to define a period (called a time bomb) for its validity, in such a way that post-Christmas sales are generated (where demand has decreased).
5. Offer your products for free to new customers
If your customer acquisition cost is less than the average first purchase ticket, you can fully exploit this strategy. There is always a degree of distrust on the part of the consumer, and more if they do not know your product or service. For this reason, there are trial versions at a lower price or the application of the business model called freemium, where a trial service is made available (free for a certain time) and later you are charged for the full version of it. Through this strategy, you can generate more positive reviews on your social networks, a greater number of prospects and therefore an increase in the number of customers.
These strategies are not limited to the last month of the year, use them to increase your income. The most important thing is that you have a dashboard of indicators where you can follow the performance of each of them and thus establish the most appropriate strategy for your business.