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Like Roku, other companies that have launched their own televisions are Amazon.
studies like “The smart homes of India” have given hints of how important smart TV has become for consumers.
The development of proprietary technology and its sale consolidates brands such as Roku, Microsoft, Apple or Amazon.
Roku already has its TV ready and it will be sold in stores Best Buy and on the chain’s online site, at least in the United States, where the marketing of this screen has begun.
Amazon It is another of the large companies that has launched the venture of selling its own television, as announced at the time Chris Turkstrageneral manager of Fire TV Products in Amazon.
“The Serie Fire TV Omni QLED reinvents what customers can expect from a smart television”, explained the manager at the time, when the company presented the television and environmental technology, so that these screens stop being inert black boxes when they are not transmitting content and become an opportunity to project videos or ambient images.
if we see a study titled “The smart homes of India” the reasons that exist in a third world country like India, which shares the category of developing nation with Mexico, of what led them to buy a Smart TV.
21 percent said they wanted to adopt new technology; 14 percent found the cost to be reasonable and another 14 percent said it was easy to use.
“A survey conducted in 2022 showed that the top reason for buying smart TVs in India was early adoption of new technologies, with close to 22 percent of respondents. Affordability and ease of use followed, with 15 and 14.5 percent of respondents, respectively. More and more smart home appliances have entered Indian homes.” shangliao sunStatista’s research expert covering India, presenting the above study exclusively to subscribers to the platform.
The new Roku TV
Roku has already made its corporate dream come true and has its first television for sale and the store that wins with its launch is Best Buya chain of stores that closed its operations in Mexico, as part of the restructuring that it carried out some time ago.
“It provides direct contact with customers that allows us to further accelerate the innovation cycle. In the case of Roku, I think it will also allow us to continue to move faster in terms of the type of high-end customers,” he said. CEO of Roku, Anthony Wood, when speaking at the time about the company’s new product and its sales strategy in CNBC.
Roku’s selling bet in launching its own smart TV is to diversify what it currently offers on the market with TVs from brands like JVC either hisense They have the technology inside their screens. Now what the brand is looking for is to have its own technology in house products.
Among some of the peculiarities of the new television of Rokuthere’s voice remote control, Bluetooth listening, auto-brightness, and local dimming.
With this decision, the brand is at a very important moment of development, as have been other brands such as Microsoft, which went from developing services to products with its own computers, or Apple, which went from creating products to developing streaming services like its own platform for series and movies, including its own exercise service, with which it has become a benchmark in the market up to now.
This interesting bet made by the brands, in migrating to product development, gives a very important guideline of what their businesses mean and more than this, of the potential that their commercial name has, to migrate to important sales categories.
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