RedBull is a brand created by Dietrich Mateschitz.
Currently, the brand is present in more than 170 countries.
In the 21st century, the firm began to gain ground in the world of marketing sports.
This Friday it was announced that Ford will return to Formula 1, by the year 2026, to create the Red Bull Racing engines. The announcement has surprised several fans, especially the automotive industry, due to the return of the brand that is undoubtedly a classic in the sector.
This announcement occurs after more than two decades absent, from the American automobile manufacturer, which according to their figures from their annual report, Ford Motor Company’s total worldwide vehicle sales in 2021 sold approximately 3.9 million vehicles worldwide, a decrease of more than 200,000 units from sales recorded during the previous fiscal year .
What is the alliance?
In its announcement, Ford said it is entering into a “long-term strategic technical partnership for the development of the unit.” of new generation hybrid power that will be used from the 2026 Formula 1 season.
In its explanation, the auto parts company advanced that it will supply the power units for both the team Red Bull as for Alpha Tauri from 2026 until at least 2030.
“This is the start of an exciting new chapter in Ford’s motorsports history, which began when my great-grandfather (Henry Ford) won a race that helped launch our company,” Chief Executive Officer said from New York. , Bill Ford.
Recall that the automaker last participated in the sporting event in 2004, then associated with Jordan, and his return is a further sign of the growth of the sport in the United States.
Among the company’s historical data we find that it has participated in 10 constructors’ and 13 pilots’ championships and is the third most successful engine manufacturer in F1 history. His most recent triumph is Michael Schumacher’s victory with Benetton in 1994.
This one’s going in the family 📸 album. @FordPerformance pic.twitter.com/Hnxl25mtl9
— Oracle Red Bull Racing (@redbullracing) February 3, 2023
With this new addition to Formula 1, the US market continues to grow and set standards in the sport, where in the 2023 season the North American country will host three Grand Prix, with a new Las Vegas circuit joining those of Miami and Austin.
You’re not dreaming. It’s real. We’re back in #F1partnering with @RedBullRacing 🏎⚡️ #FordReturns pic.twitter.com/NSLBJ9kQSz
—Ford Performance (@FordPerformance) February 3, 2023
All this popularity of the show has skyrocketed thanks to the popularity of F1 in the North American country as a result of the success of the Netflix documentary series “Drive to Survive”.
It is worth mentioning that Red Bull Racing, is the current champion of both the Constructors’ and Drivers’ World Championships, after the Dutchman Max Verstappen won the last two titles, while the Mexican Sergio Checo Pérez was third in 2022.
With this type of movement, the industries continue to demonstrate the power they have when they associate, generating projects and proposals between two brands that are recognized throughout the world.
Now read:
Web with AI conquers by being able to answer complex questions in a simple way
Anonymous is the new digital strategy agency for Volkswagen, SEAT and CUPRA
Ticketmaster launches protocol for ticket purchase and that’s how it works