- In the real estate world, there are many types of advisers, but only a Top Producer is the one that will help you achieve what you want
- To be a Top Producer you need to be a true professional and perform with excellence in all areas of your life
- RE / MAX tells you the biggest secret to becoming a true Top Producer
In the real estate world there are all kinds of advisers, some with more qualities than others; some more professional than others. That, actually, you will find it in different areas. However, in any business there is always someone who stands out the most.
In this way we enter the so-called “Top Producer”, those that stand out thanks to their excellent results and their way of dealing with their work and with their clients.
The key to becoming a Top Producer is to become a true professional and perform with excellence with your clients.
Of course, the Top Producers also have their secrets, it is not easy to reach that level, and the most important of all is trust.
When working in a field that involves interacting with other people and working with your wealth, trust is essential to make more than a sale: it is about seeding a relationship for life with the customer.
Earning people’s trust is not an easy task, which is why RE / MAX shares 5 tips that will help you establish trust with your customers:
When you are about to work with a new client, the important thing is to break the ice, establish, from the beginning, a space of kindness.
To do this, you need to be very observant and take advantage of the details that you capture in your favor. Try to get along with the client so that little by little you will gain their trust.
Show interest in what they talk to you and, if possible, establish empathy and be aware of their needs, hobbies, tastes, etc.
Once you’ve broken the ice, show confidence. Remember, you are the one who knows the subject, it is your area, and that will give you the security to know and share advantages. Advantages, for example:
- To live in a certain area: Know the area completely; know details such as the businesses that are nearby, where the public transport leaves, what the people who live there are like … Anyway, take the time to explore the area.
- To give your property exclusively: You are a professional and that is the reason why the client should leave their property in your hands. Achieving it is not easy, but, if you know how to cope with them, the exclusivity of the property will be yours without even having to ask for it.
- To buy or rent a specific property: Know well the properties that you are going to offer so that you can get an idea of which client will suit you. For this, you need to have a great knowledge of them and their needs.
How you communicate with the customer is vital to achieving full understanding. Sometimes, with just a few words, you can say it all, and to do so you must be clear and concise.
Remember that the client is not an expert on the subject, so try to avoid technicalities or concepts with which the client is not familiar.
Honesty, respect, and integrity are the key to opening many doors and earning people’s trust.
If you develop by those values, you will be able to create a great relationship with the client. Otherwise, not only you will be harmed, but also the company.
Your relationship with customers is very important, stay close to them. This should not be just a business relationship, but a more friendly relationship. So show them that you have an interest in them and what’s around them. Be like a friend who remembers their birthdays or the important moments in their life.