The arrival of the pandemic brought with it a new consumer profile, more adapted to online platforms and, above all, to eCommerce, a trend that had been growing for years.
What happened in March of last year, when the Covid-19 pandemic was decreed worldwide, is one of those events that, ultimately, have marked history forever, which is why new habits and various significant changes in society.
One of them, among a long list, is the adoption of a much broader digital life; If before we already lived in a hybrid world, now, after the arrival of the pandemic, this had a much greater acceleration and, although reluctantly for some, it was time to learn more than necessary to survive in an era where digital, more than a luxury, became a necessity.
Starting from this premise, society at a global level, accustomed to old consumption habits, adapted to something that had been making a lot of noise for several years, eCommerce, and that thanks to the effects derived from the presence of Covid-19 had great growth.
Today it is very common to enter the internet and find sites or Marketplace dedicated to the sale of items online. In fact, for 7 out of 10 online shoppers, Marketplaces are their main source of information about products and services they want to buy or purchase.
Whether for convenience or because, for some consumers, there are more and better offers, the truth is that sites like Amazon, Mercado Libre, AliBaba, among others, have become the main choice of users when making a purchase. .
Currently, Marketplace buyers are men and women of 39 years of age on average and can be divided into three profiles: the exhaustive; the frequent; and the sporadic.
the exhaustive is that consumer who buys at least twice a month and spends more than 100 euros. 15 percent of online shoppers fit this description.
On the other hand, this the frequent, which, as its name indicates, is the one that buys once or twice a month, with an expense of less than 100 euros. 43 percent of online shoppers fit this description.
Finally, it is found the sporadicwhich makes purchases every two months or less and spends a maximum of 150 euros 46 percent of online shoppers fit this description.
However, 52 percent of consumers have declared that, with the arrival of the pandemic, their frequency of online purchases increased, while 38 percent assure that the pandemic did not modify their online consumption habits and only 10 percent cent affirm that their purchases decreased with the arrival of Covid-19.
It should be noted that in the Marketplace, the purchases that dominate are household items, electronics, clothing and footwear, movies, music and computers.
Although it is true that internet or online purchases are part of current trends, for years they have become a real alternative for consumers; a more comfortable and even simple way to shop without the need to leave home.
On the other hand, buying in this modality has its risks, since it is very easy to fall for scams or even have our bank and personal data stolen.
Even a survey by Statistical in 2021 reveals that one of the main reasons Mexicans do not shop online is because they do not want to risk being scammed.
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