How much will Toyota Prius cost in Mexico?
The Japanese manufacturer said months ago that it would start marketing the fifth generation of Prius in Mexico in the third quarter of 2023.
In a recent communicator, the Japanese brand explained that it will offer two versions of its hybrid model: a base, with a price of 469,900 pesos and a premium one at 543,900 pesos.
Prius, an icon for Toyota
Prius was the model that paved the way for Toyota in the hybrid market. The third generation was the first to reach the Mexican market in 2010 and the brand’s sales exploded in 2016, with the arrival of the fourth generation, which was favored by the situation of a strict environmental contingency, which limited the circulation of models. new, except hybrid and electric.
Since Toyota launched the first hybrid model in Mexico in 2010, they have sold more than 60,000 units of the third and fourth generation Prius.
Toyota currently markets eight hybrid models, and with the arrival of the fifth generation Prius and other models, they expect hybrids to account for 20% of total sales in Mexico by 2023.