Luis Trujillo, deputy director of planning, product and price of the Japanese automaker, highlights in an interview with Expansion that behind the decision to add a more equipped version of Yaris there is a chance to capture those customers who are looking for greater security elements.
“There are customers who go one segment higher (compact), because they don’t find these security elements in the subcompact models. That allows us to capture those clients, who left for more security elements”, she details.
In addition to more safety-related assistance, Toyota added to this version synthetic leather seats, steering wheel and transmission lever, seven-inch infotainment screen, LED interior lights, automatic air conditioning, rear air vents, six speakers, adjustment depth in steering wheel and directional light in mirrors.
Below this version, whose price it will be of 374,900 pesosthere will be the S CVT versions of 338,900 pesos and S MT of 323,900 pesos, while the entry ones will be Base CVT and Base MT, which arrive at 313,900 and 298,900respectively.
These last two include a reverse camera, glass, mirrors and electric locks and four speakers.
Gerardo Romero, vice president of operations for Toyota in Mexico, explained that the new generation – the fourth that the automaker manufactures – is assembled in thailandjust like the inner generation.
Since its arrival in April 2006, Yaris positioned himself as a best seller of the company in the country, and in 2021 it was placed as the third best-selling model of Toyota in Mexico, after Hilux and Avanza.
Yaris Sedan 2023, rear view
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Yaris Sedan 2023, side view.jpeg
Yaris Sedan 2023, interior
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