It even highlights the existence of tools based on Artificial Intelligence to analyze how brands, patents or copyrights move on social networks or in marketplaces, in order to reduce piracy.
Likewise, it recommends the use of blockchain technology to have transparency and traceability of original works on the internet, similar to what happens with NFTs, as well as to give greater relevance to user loyalty, since by exalting this aspect the same users are who can notify marketplaces about the incidence of pirated products.
In case these elements do not work to reduce the presence of pirated products, the expert mentions that marketplaces can carry out preventive actions, such as using notification and withdrawal mechanisms, which even have the ability to download pirated products, since they are recognized in the law.
However, it is important to note that federal copyright law exempts internet service providers from communicating about pirated data, information, materials or content and does not oblige them to monitor the illegal use of works or content. on the internet or to give a notice to the offending users.
This means that the digital store will not be responsible for the surveillance processes and if a brand wants the platform to remove a product recognized as pirated, the same company must defend its copyright and notify the marketplace to remove it. .