Piqué’s Kings League has been a success since its initial announcement. The ex-Barcelona footballer has teamed up with a group of 12 “presidents”, made up of some of the youtubers, streamers, most famous journalists and soccer players on the planet. Thus, with these members, the tournament presents us a proposal that turns classic football into a spectacle.
Recently, Gerard Piqué’s Kings League broke audience records, reaching an impressive 1.2 million viewers during its third day. Thus, reports to Twitch one of the most abysmal growths that have been seen on the platform, and which is only surpassed by “La velada del año 2” by Ibai Llanos. The latter, by the way, is also part of the competition, and has been one of the key ingredients for its success.
After its first three days, Piqué and company’s league is taking more and more shape. Recently, we told you what their rules are. But it seems that not everyone is so excited about the competition. Javier Tebas, president of LaLiga, referred to the Kings League as a “circus” during an interview.
“The only thing that the Kings League is similar to football is that you play with a ball and that you have to score goals in some goals. I can’t imagine doing the Enigma thing in LaLiga. I think it’s a circus. It’s not a matter of attract young audiences or not. As a circus I like it.”
Javier Tebas, president of LaLiga
Of course, Gerard Piqué and the rest of the members of the Kings League have taken this as a challenge. Now more than ever they seek to reinforce their competition, using the term “circus” to let Thebes know that his words have arrived, although not in the way he expected. In addition, Piqué uses a resource that Shakira already showed us when playing with the words: “You’re going to find out”, in clear reference to the last name of the president of LaLiga.
The Kings League of Piqué and company may be a circus, but it does not stop growing
Despite betting on broadcasting the Kings League at a somewhat strange time than usual in Spanish football, the Kings League has managed to take the crown of triumph. Its organizers also know how to get the most out of it. Recently, it was Piqué himself who took advantage of his drama with Shakira to announce Casio’s sponsorship of the competition. Quite a blow that, in addition to being strategic to gain support, also allows the audience to echo the Kings League and its participants.
With sports stars, content creators, jokes on the most controversial topics and football that prioritizes entertainment, Gerard Piqué’s Kings League has created a perfect recipe for its future. In fact, the league channel has managed to position itself as the most watched in January, adding more than 8 million hours viewed. Its highest peak of viewers has been 1.2 million, while the average ranges between 250,000.
From January 1, twitch channel of the Kings League has seen a gain of 1 million followers. An overwhelming amount considering that we are barely in the middle of the month. In addition, the sum does not include other platforms, such as TikTok, Twitter or YouTube.
The seed sown by Piqué and company is germinating. Although the Kings League has started as an attempt to modernize football and give easy access to all people, could soon cover much more. In fact, with the growth it has had in such a short time, we look forward to seeing what this commitment to the future of the sport will become.