- In all areas there are examples of people who managed to develop their personal branding and today their name is just as powerful as that of any brand.
- From Michael Jordan to Steve Jobs and Elon Musk are some of the most prominent examples.
- If you build a personal brand, it will be easier to attract new patients.
The field of health is one of the most competitive that exists. Every year thousands of young people graduate from schools and have the goal of standing out within the guild. In addition, there are the experienced elements that already have recognition but want to grow even more. In order to stand out among all your colleagues, it is essential to develop your personal branding although first you must know what it consists of.
From the explosion of social networks and digitization, it became more important to make the person himself a personal brand or “personal branding”. A few decades ago there was not so much concern about this, giving greater weight to elements such as a CV or a portfolio. But in this era it is more feasible for people to work their own brand.
What is personal branding?
Before defining this concept, we must take into account the name of a brand and the feeling or emotion caused by remembering it. That is, everything that is associated with when someone thinks of that name. All that happens to a person and that image is a personal brand. Names like Michael Jordan, Steve Jobs or Elon Musk are clear examples of individuals who managed their image to the point of turning your name in marketing reference.
The process of developing a personal brand can be carried out in many ways. It is important to know, first, what is not a personal brand? When talking about this topic, you can think of ideas such as designing a logo, defining characteristic colors and applying them to any product. It is a good strategy, but it goes more towards the brand image, but it is not the same.
Actually, the development of a personal brand requires a study of our own brand, both internally and externally. At this point, you have to answer the question: Why do I want to be recognized? That is, what is intended to be associated with a personal brand.
Set measurable, achievable and relevant objectives
Organization is essential in anything. In marketing this is no exception. If the objectives to be achieved and in what time are not known, it is difficult to be successful. With measurable plans and a good organization, the construction of the personal brand is guaranteed.
Define a target audience
For any marketing strategy, the buyer person must be defined very well: those people to whom the personal brand is going to be directed. Without the right audience, the message will not have the expected effect either.
take advantage of networking
The practice of networking with other professionals in the sector can help create synergy, increase contacts and generate a clearer recognition of the professional image. If you want to develop your personal branding try to create alliances with other medical colleagues.
When it comes to creating visibility, the use of social networks is essential. For this reason, a good personal brand strategy must include a social media strategy that promotes the dissemination of the brand and personal image, but also, to create engagement.
Other fundamental points to build a personal brand
- Be authentic. Today, young consumers are looking to genuinely identify with influencers and brands.
- Attend online and offline events. Work on the personal brand throughout the metaverse (physical and digital). You can also hold your own events (webinars, reels, live streaming, etc.)
- Publish articles on the blogs with the most audience and get out of that format.
- Be very active and constant in the main social networks, (TikTokInstagram, LinkedIn and Facebook).