He returned as CEO in the second half of the 90’s and in the first decade of the new century, he transformed the way we live daily life, by launching such successful products as the iPod, iPhone, iPad, the music store, programs television, iTunes digital movies and app development.
In order to create a successful company, you really need, apart from great passion, constant perseverance, never give up in the face of so many trials and errors, seeing that many doors are closed before one is opened.
We should not seek to create a company to earn money, that is the result of making one that offers the market a product or service that we detect is necessary, that people or companies can use.
When detecting this need or opportunity, it is necessary to work a lot in the process of analysis and approach that should be given to the company, in the mission, vision, values, value strategy, differentiation with existing companies, the methodology to be used in order that it can operate efficiently.
Hence, managing to add valuable people to this idea, as well as shareholders, directors, the work team, developing alliances with players in the sector, which allow generating greater added value to customers, reducing costs, and so on.
And maintain an efficient discipline in the implementation of that idea, in the creation of the company; demonstrate that what was thought is reality and that it even exceeds the expectations of those involved.
But the work is just beginning there, you have to know how to manage the different resources of the new company, the economic ones, human capital, technology, knowledge of the market and the products we offer, always keeping the pulse of the industry in mind.
It is a continuous and infinite process of reviewing each area of the company, of opportunities, detecting problems and solving them efficiently, listening to the work team and allowing them to apply their experience in this.
Yes, it is very difficult, not everyone achieves it. But when we know that we can be successful and we know how to work tirelessly on all of this, it eventually becomes a reality.
The creation of wealth, profits and an increase in the equity value of the shareholders will come as a consequence of this whole process, which started from an idea.
The same applies to the different areas of human activity.
A clear example of this can be seen in the “Museum of the Academy” in Florence, Italy. There, one of the greatest works of the artist Miguel Ángel, “El David”, is exhibited.
There is a section of the museum where unfinished works by the artist are displayed, which he started, but abandoned because in the process he realized that he was not achieving what he wanted.