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the activations BTL They have become an opportunity to generate communication with the consumer, giving meaning to guidelines such as a million-dollar screen in a luxury store.
The luxury in electronic products accounts for the opportunity that brands find in the market.
There are increasingly valuable activities in the market, from which it is possible to recognize the consumer.
A colossal 110-inch television is for sale at Mexico in three million pesos and Iron Palace is ready to offer this product, so much so that it turned the floor of its store in Polanco into a space for BTL activations.
There is studies As the “Department store trend report 2023” where it is noted that the main reason why 62 percent go to a department store is because it is conveniently close to them, and 33 percent were convinced by the variety of brands that they can buy within this type of chains.
Palacio de Hierro rethought its traditional department store model and in his last bet on it became space BTL with brands like Samsung, taking advantage of their commercial spaces that have now become an opportunity for brand guidelines.
The event was carried out by samsungwhich presented the new Microled line in Mexicowith screens that reach 110 inches and due to the innovation of the product, it is striking that they think of contexts that give meaning to this experience.
“Being global leaders in screen sales for 17 consecutive years is a constant challenge, which has led us to evolve our products to offer people the best technology with surprising experiences that they can enjoy at home. Microled will set an innovative trend for everything the screen market” he explained Alejandro JaritzVice President of the Consumer Experience Division (CX) at Samsung Mexico.
As part of the presentation of a television of three million pesos In Palacio de Hierro, the link between luxury and technology is definitive in today’s market, through products that give meaning to increasingly important activities in the market where a high-cost product seeks commercial spaces that suit its nature as a product. .
As a result, we have seen very interesting cases of activations that have been properly triggered, if we consider that these are products that seek to scale up in consumption. We saw a very clear example of this with Puma, now that the brand announced the arrival in Mexico of its new line of yoga clothing, a market worth 26 billion dollars, based on a report titled “Yoga clothing market research report”a figure that has been promoted by brands such as Lululemon or Alo Yoga.
Faced with this competition, we see Puma’s proposal to launch a line completely specialized in clothing for practicing yoga, realizing how important it has become to diversify with product segments, so in this case the line reaches Liverpool for sale.
Both Palacio de Hierro and Liverpool They are two stores that have increased interest in the market, this interest has become evident with unique experiences that allow us to understand the importance of ideas, where technology is the spearhead to sell a screen for three million pesos or a new line of clothes found in stores like Liverpool your ideal setting to sell your products.