The purchase offer is the first move outside Latin America for Femsa, which is among the world’s leading Coca-Cola bottlers and also has a wide range of convenience stores under its Oxxo framework in Mexico, Colombia, Chile , Peru and Brazil, among others.
Carlos Hermosillo, an independent stock market analyst, comments that Oxxo’s experience in programming and executing geographic expansion is one of its main assets, which will benefit Valorara at a time when it was already contemplating entering a new stage growth in Europe. “Femsa will provide financial support in this expansion, something not insignificant,” he says.
What does the Swiss company Valora do?
Valora Holding AG is a platform for foodveniencethat is convenience stores and food, which has close to 2,700 points of sale of its 14 different formats, which are located at elapsed sites in Switzerland, Germany, Austria, Luxembourg and the Netherlands.
The company, which is headquartered in Muttenz, Switzerland and has a staff of 15,000 workers. In its stores, of different brands, it offers food, non-food items such as newspapers and tobacco, as well as financial services, according to each concept.
The company became one of the world’s leading pretzel producers after it acquired the Ditsch/Brezelkönig companies in 2012. This move also allowed Ernst Peter Ditsch to become Valora’s largest shareholder, with a 16.91 stake. % as of July 4, based on Refinitiv data.
Valora’s brands
The company has 14 different brands. One is the chain AVEC convenience storesof those that have a format that does not have ATMs, but are automated.
There is also BackWerk, a bakery that also sells snacks and which, according to the company, is the market leader in Germany. The first BackWerk opened in 2001. Valora Group acquired the company in 2017.