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Around 227 thousand tourists will stay in hotels in CDMX for the 2022 Mexican Grand Prix.
The economic impact of this award in the country is expected to be 14 thousand 709 million pesos.
According to the Secretary of Tourism, it is expected that during the days of the event it will have a capacity of 375 thousand spectators on average.
Mexicans are preparing to receive the Formula 1 Mexican Grand Prix this weekend, so the excitement and preparations of both the fans and the brands that find an important source in this event are already beginning. This Wednesday it was announced that OXXO will be a local sponsor of Formula 1, the Mexican Grand Prix, which will take place this Sunday, October 30, in Mexico City.
When we talk about brands involved in concerts, sporting events and other activities, it is normal to hear the word sponsorships. According to information from specialists, a sponsorship is a strategy, which consists of a company providing something such as products in kind, exchanges or money to a person, a group or the organizers of an activity with the purpose of appearing in the media. different spaces of activities that they carry out.
In this context, sponsorship is also a marketing and corporate public relations strategy to publicize the brand, a technique widely used by large companies to reach their target audience and attract new customers.
According to data from Palco23sports sponsorship has had a great evolution where during the time period from 2014 to 2019, the sports sponsorship market increased by almost 13 billion dollars.
OXXO and Formula 1
As part of the Formula 1 Grand Prix of Mexico, the Oxxo brand announced that it will be a local sponsor of the event presented by brands such as Heineken, which will take place on October 30 at the Hermanos Rodríguez Autodrome. With this announcement, Oxxo is positioned for the third consecutive year where the brand belonging to FEMSA works with the Oracle Red Bull team.
As part of this launch and with the expertise of Formula 1 fanatical consumers in mind, Oxxo also launched a video game on its miOXXO app platform, where customers can receive rewards and gifts, ranging from official Red Bull products to tickets for the event on Sunday 30.
Likewise, the convenience store brand explained that said video game enhances the Local Sponsorship of the Grand Prix and the alliance with the Austrian team, it was created to bring customers an omnichannel experience, where through in-store and virtual missions within the app can enjoy various events.
“In addition to our purpose of providing a wide range of products and services that simplify the lives of our customers, at OXXO we are interested in creating experiences that connect with their interests and passions, which is why we are excited to be a Local Sponsor of the FORMULA 1 GRAND PRIX OF THE CITY OF MEXICO, in addition to the alliance with the ORACLE RED BULLL RACING team, which has a Mexican winner in its ranks, like ‘Checo’ Pérez,” said Ligia López, Marketing Manager at OXXO.
In that same order, the firm explained that as part of the strategy, during the event, at the Hermanos Rodríguez Autodrome, it will have a presence with two stores inside the venue.
Oxxo is not the only brand that has joined this sporting event that moves millions around the world, since at the beginning of the month brands like Heineken revealed the image they will use in the sporting event and all the strategies they bring.
In conclusion, sponsorships represent a win-win situation for both parties, since while one receives money or some other type of incentive, the other has high-impact advertising to attract all types of audiences.
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