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“The customer comes first” in Oxxo and a young man demonstrated it when he entered a store and in search of bananas, taking them from a place that was not the fruit aisle.
BusinessWire has sales estimates that will reach convenience stores around the world.
Like this case, where the customer comes first, stores have even offered as a sacrifice to lower their curtains, attributing to customers.
In the first days of November, the Day of the Dead was celebrated, where altars were set up to remember people who are no longer among us, so in stores Oxxo offerings were made, such as one where the founder of said chain of stores was remembered: Eugenio Garza Laguerato whom food such as bananas was offered, only as a saying goes where “the customer comes first”, a testimony on networks shows how a customer took the fruit of the offering to go out with his purchase, because that was what he had gone to the store.
Convenience stores are a very remarkable business model, because within the retail Mexico register a significant number of stores in operation and sales. Worldwide, the business model of this type of chain is so successful that BusinessWire estimated will add sales during 2022 for four billion 900 billion dollars.
Bananas for a client in Oxxo
“I came to Oxxo for some bananas and they told me to take them from there”, was the review that the tiktoker a certain fredowhen he showed how he took at least six bananas from the offering that the store he visited had set up for store founder Eugenio Garza.
@untalfredo What would you have done? #humor ♬ original sound – Un Tal Fredo
The action generated all kinds of comments, such as those who recognized that the good thing was that he apologized (he joked apologizing to Garza), even those who were surprised to learn that Oxxo sold bananas.
This anecdote that went viral TikTok it is proof of how important sales opportunities are regardless of the context in which they take place. In retailas we have already seen, Oxxo found the opportunity with some bananas that the client obtained in a unique way, but we have already seen very interesting cases in the market, which remind us of how valuable it is to understand the market.
From this understanding that is being talked about, there is a very important point to take into account and it is the one that has to do with the way in which brands are taking advantage of seasonality in the market and more than that, the opportunities to generate conversation on networks.
This pattern of generating conversation on the networks as a brand, through measures adapted to consumer purchasing decisions, has led the point of sale not only to meet consumer demands by taking bananas from a Day of the Dead offering, but also creating very important categories due to the current inflation, as is the case with Walmart and the line of refurbished products that will begin to be sold in the United States, where used products, mainly technological ones, are offered for resale.
This measure is not exclusive to retailalso from clothingwhere marks as Zara They also announced that they would start selling used clothes, in a movement that has become an interesting action on the part of the brand, adapting the point of sale to a unique offer, which is what the consumer demands.