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The appearance of the safest Oxxo store has generated all kinds of reactions on social networks, where the appearance of the store has been highlighted.
Convenience stores such as Oxxo have become key commercial spaces for the sale of basic basket products and beverages.
Oxxo is one of the most valuable brands in retail, due to the diversification of products and services it has.
Security at the point of sale has become essential today in Mexico, where the consumer is increasingly valued and it is about understanding what allows greater efficiency when selling and generating experiences, such as shielding completely a Oxxoso we already know which is the safest Femsa store in Mexico.
The concept of security at the point of sale, especially in Mexico, can be understood from the protection that must be offered to the consumer, the security that the store inventory already demands, and the commercial opportunity that stands out when both guarantees are met.
The safest Oxxo
The Oxxo safer has become a unique proposal in the market today and is none other than the response of retail to the situation of insecurity that exists in the points of sale where it has a presence.
Based on information from the tiktoker Luis Rodrigo, Oxxo is located in Coacalco, State of Mexico, whose peculiarity is due to the security it has to protect the store from looting and assault.
In the video, you can see the store that replaced glass with partitions, which are covered by images of promotions and store products.
As part of the video we see that the Oxxo also has a huge iron door, that is closed when the premises are under threat or when sales have to be made from the store window, in addition to having an armed guard inside the place.
These measures are important actions that today are not wasted and remind us how important it becomes to have commercial spaces, where consumer safety is valued and brands find a guarantee that their products are being protected.
@luisrodrigo106 #oxxo #mexico #coacalcodeberriozábal #Mexico state #danger #crimeinmexico #viral ♬ Cánchame – Grupo la Kaña
Protect the consumer
Consumer safety is fundamental in any commercial place and this is confirmed not only by the case of the Oxxo store, but also with situations such as the complaint that a consumer made on networks at the time and that was related to Walmartdemonstrating the power that retail brands can take in key situations.
Gabriella Garcia published at the time through Twitterwhen inside a Walmart store where she was with her mother, they began to be chased by a man, a fact that alarmed them, since they had to take their groceries and other purchases to the vehicle that was in the parking lot of the place.
This fact reminds us of the complaint in which after having alerted security personnel of the establishment, they did not accompany them to board their car, violating the women’s safety.
With this type of case, there is nothing left to do but warn that the consumer is in a very delicate situation in Mexico.where security conditions are not optimal, in addition to the fact that very few brands make decisions that are really committed to protecting the consumer, this at a time when decision-making is critical in the operation of brands and their expansion in the market.