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Being a small consumer has become a goal of great value for many personalities in networks, who have seen in this exercise a key task.
Through the dynamics that consumers upload on networks, we can understand a lot about how points of sale should think and what products they have in mind, when a child has a surprise purchase opportunity.
Sales strategies are changing at all times and the important thing to understand in this exercise has to do with the value it has in consumption, whether you are an Oxxo store or an e-commerce.
Within the point of sale, such as an Oxxo store, space has been given to research, with crucial exercises that seek to understand what people like a child recognize when they should consume.
A video of a little boy whom give away one minute to shop Oxxo It is the best reference we have at this time of what a small consumer chooses, when they have a surprise purchase opportunity.
The opportunity is the most important business case for this profile, which is found in a point of sale such as a convenience store and the decisions it makes in situations such as stress, the needs it reflects when choosing products and the interest that cause certain brands and accommodation in cancels. What will you change in your strategy after watching the video?
The most powerful insight, generated in a minute in the Oxxo
An little boy He had a minute to choose everything he wanted and beyond how endearing it is to see the minor walk the aisles of the store and make unexpected purchase decisions, what can be narrated in data from this video is the insight that we learn from everything that elected.
The case is comparable to other viral videos, of how people have to make purchase decisions in a minutein the face of surprising consumption opportunities.
Each of these cases proves a unique value and is the opportunity to innovate before the consumer.
Small consumers making decisions
The case of the boy in the Oxxo It reveals the minor and his decisions that, like the rest of small consumers, must be analysed.
inside the video that Joseph Chang posted on his TikTok account and has more than 800 thousand followers, he warns how his nephew must make decisions in the face of an unexpected purchase opportunity.
The first insight he reveals is that he never goes to the store accompanied by a minor, which demonstrates the desire of small consumers to visit stores, as a very attractive form of entertainment, which obviously ends up in the consumption of some products.
Second, it influences you with certain products, so that you have an idea of what you can buy in the store: potatoes, popsicles, juices, yogurt, sweets, Kinder eggs and Sabritas products, are your first recommendations.
Since the purchase exercise has begun, the minor begins in the refrigerated area and chooses drinkable dairy products that were within his reach, with a very important statement, because in one of these products that he chooses, he argues that he does it to take them to his school.
The minor later goes to the refrigerated beverage area and chooses Bonafont child-sized flavored waters, which were at his height as soon as he opened the glass door.
His next choice was a pack of napkins, then he chose two cans of Pringles chips, which sat floor-high on the shelf.
Finally, he goes to the frozen food area where he chooses popsicles like Nesquick. A product that is also added is microwave popcorn enchiladas, in addition to cookies.
@josechang21 I gave my nephew 1 minute in the oxxo to grab whatever he wanted👣😋#Children’s Day #viral #challenges #1minute ♬ original sound – Jose Chang
Go to the basics
Resorting to a basic such as seeing what they buy in a store to analyze how decisions are made regarding products is a very valuable resource, especially when it comes to innovating in what is understood as a commercial strategy.
There are great basics in marketing, such as the arrangement of products based on the type of consumer who can make a purchase decision. There is also a very clear association of certain products, according to the consumer profileFor example, Chang tells his nephew in the video that he can choose brands like Egg Kinder, showing that there is an organic association in the mind of the adult consumer, of certain products with the little ones in the house.
When to study the consumer
An insight that we cannot lose sight of in this video is that it reveals what a small consumer decides when they are in a store like Oxxo and how from this moment practices are defined, which undoubtedly reflect very marked habits.
Keeping the consumer in mind is to think of better promotion proposals and, most importantly, to define resources that today scale in importance.
There is no doubt that revealing activities have been established based on ordinary content, such as a young man who decides to take his nephew shopping at an Oxxo and record his choice of products.
Where purchasing decisions are made
When we interview Paul Duranonahead of Marketing & Communications at Kids Corp, the specialist in small consumers warned that “40 percent of the segment of children and adolescents (reaching 60 percent in teens), have access to their own money in Mexico and decide in what to use it and/or how to save it”.
“40 percent say they buy candy and drinks. 32 percent use it to buy clothes and shoes, mainly among teenage women. Fast food restaurants are also among the favorites, since 24 percent use their money for it, reaching 34 percent in adolescents. Finally, we can mention that 23% of the segment buys toys, especially between three and eight years old, which reaches 32 percent”.
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