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inside the studio “Customer Service Hall of Shame/Fame” he realized how important customer service is and how it is even measured.
In studies like “Aspect Consumer Index Report 2020” has realized how important it is for the consumer to be served by a brand.
Billionaires like Ricardo Salinas have argued how important customer service is in a business.
Bad customer service became a trend in networks after a seller of Xcaret attacked a consumer with insults, claiming that she did not have to pay the cost at the entrance to the hotel and theme park ecosystem.
Bad customer service has important figures to take into account, especially in countries where it is considered so important, that it has even been measured in which companies have the worst service.
Inside of the study “Customer Service Hall of Shame/Fame” It was identified which companies added the worst customer service rate with DISH Network at the head of the complaints with 44 percent; Wells Fargo41 percent; DIRECTV, 41 percent and other companies like United Airlineswith 35 percent.
There are other studies like “Aspect Consumer Index Report 2020” in which we are revealed how many consumers stopped buying or demanding the services of a company, as a result of its lousy customer service.
Within the study, it was noted that 54 percent stopped doing it in 2017 and by 2020, in the middle of the pandemic year, it was revealed that 40 percent punished brands with their contempt.
The value of customer service is such that even billionaires like Ricardo Salinas have become a trend on social networks, for responding through their social network account to complaints about poor service from their internet provider such as totalplay, for your Banco Azteca or bad shopping experience in Elektra.
Salinas himself confirmed it when in an interview for El Escorpión Dorado, who did a segment with the billionaire for his channel Youtubeconfirmed that customer service is central to his business, which is why he did a hard job responding to the communication of his consumers.
“Bye-bye Pop”
The user @osunitacons denounced in his account Twitter the case of verbal aggression that her friend received from an alleged seller of Xcaret, who in his desperation to sell contacted her through messages by WhatsAppwhere the victim refused to purchase accommodation at the hotel, for which he received a withering insult in which he asked him not to register if he did not have the money to pay, since it was only for people VIPfinishing off their messages with a “goodbye popo”.
A friend signed up to quote prices on @hotelxcaretmx and since they kept calling him during business hours, he asked them to send him a message.
This happened later 🙊 pic.twitter.com/bqsX7XNIZy— 𝕀 𝕟 𝕟 𝕖 𝕣 𝕓 𝕝 𝕠 𝕠 𝕞 ✨ (@osunitacons) November 25, 2022
Hello, we are sorry to read this. We confirm that this phone number does not belong to Grupo Xcaret.
We always remind you to make your purchases through our official channels to guarantee a safe transaction.— Hotel Xcaret Mexico (@hotelxcaretmx) November 26, 2022
“This got out of control, I think my friend is very innocent. Percent, I already saw many testimonies that they were scammed with this modus operandi. If you know what page it is, roll it to at least take advantage of the fact that this went viral and report it to everyone, ”she explained in her social media message.
The message was answered by the Hotel Xcaret México account, where they were warned that the number in which they tried to complete the sale does not belong to the hotel, so they always recommended making purchases through the official site of the place.
Merca2.0 contacted Xcaret to have the brand’s official position on this incident, for now it has become an important precedent of how a complaint about poor service can end up uncovering a scam.
This series of actions also leads us to observe how important it becomes in the market to have resources, through which value for the consumer is fully integrated through customer service.
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