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The operation of an Oxxo near a cenote reminds us of the value of space in retail and in a Estimate by Statista, made exclusively for its subscribers, placed Walmart as the leader in square meters.
One of the most valuable categories in convenience stores is food and soups. The analysis of the data consultancy says that 6.7 million consumers will demand these foods.
A store of Oxxo was shown in networks and operates close to a cenote in Tulumrepeating a strategy similar to that of Costcowhich operates one of its stores near one of these wildly popular natural formations in Mexico.
The Oxxo close to a cenote was exhibited by the TikTok user @Lucianotime2triprevealing that Xaac is located in the Plaza Xaac condominium, Yalku development, on the Cancun to Tulum Lt 185 highway.
@lucianotime2trip Oxxo with cenote #cenote #tulum #traveltiktok #oxxo ♬ She Share Story (for Vlog) – 山口夕依
@top_yucatan Cenote at Costco in Merida, Yucatan 🌿 #yucatan #merida #yucateco #yucatecan #cenote #cenotes #costco #costcotiktok #travel ♬ Paris-Else
The appearance of the Oxxo cenote is part of the opening strategy that retail hasto be able to operate stores that provide unique experiences and, most importantly, define a key role in their operations.
Under this logic, a very important aspect is verified and it has to do with the bet that the brands have assumed, in managing to define spaces that are attractive to consumers.
With this in mind, it is important to identify tasks that help us understand the value of the market and something transcendent, the weight that the physical point of sale has in the nature of a retail brand. If we observe Dear of The financialwhen given the task of measuring the muscle in square meters of retail stores in Mexico, Bodega Aurrerá dominated with a 17.3 percent with the largest market share. Oxxo with 12.5 percent and Walmart, 12.1 percent.
This dominance has been due in large part to the expansion in physical points of sale that these chains have and how important it is for many of these places not only the location, but also the design.
There are projections of the National Retail Federation and the IBM Institute for Business Value where the reasons why the consumer prefers to go to a physical point of sale have been studied and 33 percent of them chose the experience they have in the store and 37 percent said it was convenient to go to the store.
Revaluing the stores
There is a consumer revaluation of physical stores and there are figures that warn us that this is a very important trend, because just as there are consumers who have shown what an Oxxo store looks like near a cenote, there are also consumers who rate a local for its design and appearance.
The latter was the case of a local Tiendas 3B, considered by the consumer who found this place, as one of the most beautiful stores in the world. His qualifier went viral on networks where he adds more than 300 thousand reproductions when showing the store that he said surprised him because it breaks with the traditional appearance of these stores, which is careless both in its arrangement of products on shelves, and in the paint with which they are have decorated these premises.
The value of the point of sale in the mind of the consumer has grown and we can assure you that the health contingency that motivated the confinement has helped in this, which is why this space is now revalued not only by going to the premises, but also by documenting the experience for networks offered in these establishments.
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