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The event marketing that 7-Eleven has joined confirms the value of brand experience, such as that provided by 7-Eleven.
7-Eleven and the brands that have gone for ambush marketing have adapted to an audience with a natural demand for festivals.
Oxxo gave a mention to 7-Eleven on their social networks, but the noble action is a great publicity ambush, to take advantage of the Festival that the chain of convenience stores carried out this weekend with the name of โDay 7 Eleven Festโ.
what a party you threw yourself @7elevenMexico Happy day! ๐๐
โ OXXO Stores (@Tiendas_OXXO) July 11, 2022
The measure evokes ambush marketing, where brands make unexpected advertising activations at events or festivals. Within the activations, there are very important resources to take into account, such as increasingly involving brands in these messages.
Oxxo is a leading brand in convenience stores and has an almost natural commitment to value experiences in the market. This action was carried out in the midst of an increasingly valuable identification by the consumer as an audience.
There is a unique potential in social networks and this is due to simplicity, the importance that technological devices have today, which make way for the users of these equipment to reach everything that is communicated on networks.
Invariably more and more laudable tasks of how to amplify a message have been set in the market. When FIPP carried out a study where he estimated the potential of social networks as advertising media, warned that in powerful countries like the United States this figure would reach 27 thousand 920 million dollars.
The magnitude of what is invested in advertising within social networks alerts us to how important this medium becomes in allowing creative activations and, most importantly, getting their names to sponsor events such as a creative action without waste, for example, the UK Festival Awards beside CGA they studied what was the opinion of the audience about brands sponsoring musical events, the 56 percent was right to say that it was necessary, however it did not improve the experience, while a 23 percent assured that it made a festival more enjoyable.
CREATIVITY IN SOCIAL MEDIA
Nowadays everything communicates and within social networks, the norm is amplified with any post that manages to stand out on these platforms, such as calls to action, social conversations or sales through these media.
The extent that Oxxo took place, where he apparently gave away a mention to 7-Elevenadds competition brands to conversation where their participation is not expected, revealing the challenge of interacting with audiences.
The CM of Oxxo had the idea to congratulate 7-Eleven for hosting a music festival last weekend and the activation of the famous convenience store chain proved a point and that is how to capitalize on trends.
NETWORK ADVERTISING
Social networks have served as channels to build better communication patternswhich serve to understand the consumer from this opportunity to follow a brand from their account or interacting from the demand that they carry out for certain elements such as understanding what is valid and what is not, when an advertising mention is activated on networks.
This makes use of creativity and its multiple resources to achieve activities that are not wasted today, such as those that have to do with the inclusion of practices based on trends of the moment.
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