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Oxxo coffee is one of the most popular products in convenience stores, due to the recognition it has and the expansion with which it has been distributed throughout the Femsa store network.
The testimony of how an Oxxo coffee managed to change the moment of a consumer is the best example of how important this product becomes.
Today we can say that the Oxxo’s coffee It is one of the most predominant beverages in the market, with a volume of demand that can be compared to that of Starbucks.
Habits are everything to study consumption today and it is in this spirit that activities and profiles have been defined, which have served to be able to think about what leads a consumer to stay awake for three days and why a Oxxo’s coffee has influenced it.
“I’m already radioactive”
@TheRazMx posted on his Twitter account that he only needed an intense jumbo American from Andatti, the famous Oxxo’s coffeefor the days you had to stay active in a whole week.
“Throughout my working week (this was three days), I bought my intense American jumbo at Oxxo; yes i freed it I’ve slept about nine hours in three days. She’s been worth it,” she explained when talking about the store’s coffee that helped keep her awake.
The testimonial is an interesting case of how brands are present in the lives of consumers and how they use them for different purposes, such as staying awake to stay focused at work.
In my entire work week (this was three days), I bought my intense American jumbo at @Tiendas_OXXO tttsss, yes I freed her.
I’ve slept about nine hours in three days. He has been worth it.
I’m already radioactive to see you in #ItsTheTimeToOpinion @pablo_majluf ☢️😌☕ pic.twitter.com/gwMFYFvHot
— ✨The Raz✨ (@TheRazMx) May 5, 2022
A consumer and her coffee testimony
The impact that certain products have on our performance and what goes beyond, the influence that many of these end up generating in our lifestyle, has even been documented by personalities such as Morgan Spurlock, who in “Super Size Me” showed the effects that he had in his body to eat a diet entirely based on McDonald’s foods.
This documentary became the best reference to discover how a brand impacts the consumer’s lifestyle, even transforming their lifestyles and what is interesting to observe, the challenge that this entails to be able to think about the culture that There is work on the consumption of certain products.
How to influence people
Products are true vehicles for bringing brands to people and influencing their habits and lifestyles.
Many of these are in response to trends, so retail categories such as merchandising become essential to launch products on time, since the sales achieved by these products depend on timing.
There is no doubt that today a series of activities have been established that, when put to the test, prove the value of a series of activities, which undoubtedly demonstrate the challenge they have when generating good or bad successes.
One such concept that has no waste and reveals how products manage to influence consumers’ lifestyles: Food News is Good News.
“Because life with good news tastes much better! We are dedicated to sharing happiness in any format, from content to innovative products”, explains the brand in its concept that it takes advantage of to sell healthy products.
The moment when the consumer makes decisions
Within convenience stores, various moments have been patented in which consumers have become interested in certain products.
From this angle, a very interesting challenge is demonstrated and it is the one that has to do with the way in which brands manage to interact with the consumer and, most importantly, end up defining spontaneous sales resources.
This was demonstrated by the famous donut chain Krispy Kreme, when it launched its famous donut pendant case, to be able to transport the chain’s bread.
The point of sale and its great potential
The point of sale has become a platform space for all kinds of activations, from the sale of merchandising, innovative products to the study of the consumer, with habits that he ends up confessing on social networks, such as the case of the woman who revealed how much coffee Oxxo needed to be able to stay awake.
With this set of facts, an interesting formula has been defined and that is to understand what is worth for a brand and, most importantly, how to strategically limit results that undoubtedly show the consumer’s interest in certain habits.
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